+ Ad series, branding, PR, IMC, etc. Doesn’t matter
+ Choose campaign examples, not individual ads
– Ad campaign case analysis
> Analytical and systematic arrangement of the planning contents of the selected advertising campaign
> Background of the advertisement: situation analysis, advertisement (communication) goals
> Target, concept, strategy, budget (if available)
> Communication Strategies (Comprehensive): What are your goals in the area of communication?
> Creative Strategies (detailed/specific): Meaningful and differentiating creative ways to achieve advertising goals under the communication strategy.
> Media Strategy: Media Goals, Media Strategy, Media Mix, Media Execution Schedule
* At this time, be sure to mention the characteristics of the media in which the campaign was successful and what were the advantages/disadvantages of using this media.
> Digital Advertising Strategy: What type of advertising (Website homepage advertisement, search engine advertisement, online advertisement, blog advertisement, video platform advertisement, social media advertisement, etc.) are used? And why did advertisers use it?
– Critical consideration/discussion through analysis and suggestions for improvement
> Is the goal clear?
> Is the user target clear?
> Have technical and creative measures been applied to attract users’ attention on the digital advertising platform?
> Have digital media been used to optimize advertising messages?
> Is media planning done to maximize the advertising effect? If not, what do you think is the reason? How do you think it will be effective to improve?
* Similarly, evaluate the reasons for the success (or failure) of media planning in consideration of the characteristics (characteristics) of the media.
> What if you could propose a new direction to improve the media planning of the campaign in consideration of digital platforms, technologies using artificial intelligence, and consumer (recipient) analysis and targeting using big data?
All papers are written by ENL (US, UK, AUSTRALIA) writers with vast experience in the field. We perform a quality assessment on all orders before submitting them.
We provide plagiarism reports for all our custom written papers. All papers are written from scratch.
Contact us anytime, any day, via any means if you need any help. You can use the Live Chat, email, or our provided phone number anytime.
Get your money back if your paper is not delivered on time or if your instructions are not followed.