You work for Acme Widget Company, a business that sells products including toys, games, bicycles, sporting goods, and footwear. Acme Widget is based out of a small store in Portsmouth, New Hampshire. Over the past 10 years, the company has expanded its business model to include online sales. In that time, the company’s sales more than doubled and its customer base went from local to international.
Because of the company’s online success, Acme’s founder, Winnie Widget, is considering using social media to grow Acme’s brand. At the same time, she has some concerns about social media.
For example, she knows that one of Acme Widget’s rival companies, Whacky Widgets, Inc., recently dealt with some public scrutiny. Its CEO had been using his social media accounts to broadcast his controversial opinions and share “fake news” from unreliable sources.
After witnessing the other company’s controversy, Winnie Widget has asked for your guidance. In the past, she avoided using social media for fear of embarrassing herself or the company publicly. But she has also heard that social media has benefits for businesses. With the recent growth in the company’s online business, she needs to decide whether social media would be helpful for Acme Widget.
She would like you to review some articles about the topic to learn more.
- summarize your findings for Winnie Widget in a report (500–750 words). Be sure to cover the following topics:
- Your reading process and opinion:
- What was your opinion of this topic before you started reading? Has your opinion changed after reading these articles? Explain why or why not.
- What new information have you learned about this topic?
- After reading each text, did you find that you agreed with any of the authors more than the others? Why or why not?
- Form and use of evidence in the articles:
- How did the authors use evidence to support their positions? In your opinion, which author did this most effectively?
- How did each author’s choice of form, including the medium and genre of each piece, affect your reading?
- A final recommendation for Acme Widget:
- Based on your analysis, do you think Acme Widget should use social media? Make a recommendation and support it with evidence from at least one of the articles you read.
Submit your organizer and report brief as your deliverables for this project.
(Only chapter 1&2) https://learning.oreilly.com/library/view/the-social-executive/9780730312901/c01.xhtml
And the 3rd reading is attached as a PDF (Fake News)