| Assessment Method: | Essay |
| Word Length | 3000 words (excluding References) |
Essay
Develop an essay question on a contemporary issue in sport busines, one that relates to an issue covered in the module. Critically discuss this issue using relevant theory and evidence to support your arguments. Put forward a set of recommendation for the future along with a detailed summary.
Essay question chosen:
- Can a demonstration effect, whereby people are inspired by elite sport, sports people and events to actively participate themselves, be harnessed from an Olympic Games to influence sport participation? Did London 2012 sport participation legacy policy draw on evidence about a demonstration effect, and was a legacy delivered?
Essay Structure
Introduction – Issue (question): Purpose/Structure/Background
Critical Discussion
Recommendations
Conclusion
Total (max. 3000 words)
Assessment Criteria
- Research Question (5%)
- Introduction (5%)
- Selection of sources and evidence (15%)
- Critical Discussion and analysis (60%)
- Recommendations and Conclusion (10%)
- Referencing, bibliography and presentation (5%)
- TOTAL 100%
