The Learning Outcomes are:
LO1 Analyse and appraise the role of leading the strategic management process within a range of organisational contexts including their application to the ongoing sustainability of the organisation.
LO2 Critically evaluate different industry and market strategies to achieve sustained competitive advantage
LO3 Critically examine the role of operations and project management including how they contribute to the achievement of an organisation’s objectives.
LO4 Critically examine the importance of utilising all available information and data during the strategic planning process
Relevant Theory & Concepts Blue Ocean Principles:
§ Value Innovation
§ Reconstructionism
§ Blue Ocean
§ Red Ocean
§ Four Actions Framework [Eliminate, Raise, Reduce, Create]
§ Focus
§ Divergence
§ Compelling Tagline
From the module:
§ Bounded Rationality
§ Strategic drift
§ Resource based view [VRIO/VRIN]
§ Competencies
§ Capabilities
§ Core Rigidity
§ Strategic/Threshold Resources
§ Competitive Advantage
§ Porter’s 5 Forces
§ Porter’s Differentiation Strategies
§ Porter’s Value Chain
§ Learning Curve
Assignment :
Using the principles of “value innovation” and the “reconstructionist view”, develop a “blue ocean strategy” for a new company “referred to as Project X” in the industry of Artificial Intelligence/Virtual Reality”
The presentation should follow this structure and format:
Table of Contents.
1.0 Introduction ……………………………………………………………………………………………………. 2
2.0 Current Strategy Canvas …………………………………………………………………………………. 3
3.0 Four Actions Analysis …………………………………………………………………………………….. 4
4.0 New Strategy canvas ………………………………………………………………………………………. 5
4.1 Competitive Factors to Eliminate……………………………………… 6
4.2 Competitive Factors to Raise…………………………………………… 7
4.3 Competitive Factors to Reduce………………………………………… 8
4.4 Competitive Factors to Create…………………………………………. 9
5.0 Commercial Viability …………………………………………………………………………………….. 10
5.1 Focus of Project X ……………………………………………………………………………………….. 10
5.2 Divergence of Project X ………………………………………………………………………………… 11
5.3 Compelling Tagline for Project X…………………………………………………………………….. 12
6.0 Value Chain ………………………………………………………………………………………………….. 13
7.0 Conclusion …………………………………………………………………………………………………… 14
References ………………………………………………………………………………………………………… 15
3. Introduction: An overview of the country context, main players, customer profile and market size of AR/VR [300 words].
4. Current Strategy Canvas of the chosen industry: Provide a screenshot using the template shared. This should be accompanied by a detailed explanation of the current competitive factors (a minimum of 6 and a maximum of 10) [500 words]..
5. Four Actions Analysis: Using the ‘Four Actions Framework’, craft a new strategy canvas for
the industry by focusing on [300 words each]
(1) Elimination (competitive factors the industry takes for granted),
(2) Reduction (competitive factors that should be reduced well below the industry standard),
(3) Raising (competitive factors that should be increased well above the industry
standard) and
(4) Creation (introducing new competitive factors that the industry has never
offered) [1, 200 words].
6. New Strategy Canvas for Project X: Provide a screenshot using the template provided. This should be accompanied by a detailed explanation of the new competitive
factors (a minimum of 6 and a maximum of 10) [1,000 words].
7. Commercial Viability
Feasibility of the Value Innovation [10%, 1,000 words]:
Focus (the key competitive factors to be concentrated on by project X) [190
words]
Divergence (difference between Project X’s long-term mission/objectives from
those of its competitors) [190 words]
Compelling Tagline (A phrase that captures the essence of the new strategy in
a way that speaks forcefully to both Project X’s internal stakeholders and the
mass market being targeted) [3 – 20 words]
8. Value Chain for Project X: Description of the primary and supporting operations needed to implement the blue ocean strategy for Project X (using the template Value Chain Analysis
) [1,000 words].
9. Conclusion: Summary of the highlights of the report [200 words].
Please fill all the templates shared and include them in the body of the document and share an editable copy with myself
Harvard referencing for at least 25 sources
