Discussion – What Is Wrong with KFC’s Edible Nail Polish?
Instructions:
This discussion aligns with MO 5.4 (identify the factors contributing to the success or failure of a new product or service) and MO 5.5 (apply the steps required to bring a new product to market).
Every year, there are a lot new products launched to the market but many of them fail. Chapter 10 (Product Decisions) discusses several general key factors that cause a product’s success or failure. Please read this article (“With Edible Nail Polish, KFC Has Taken ‘Finger Lickin Good’ Where No One Expected (Links to an external site.)“) about KFC’s new edible flavorful nail polished that were launched in HK market in 2016. Interestingly, all the Google search results do not have any follow up of this product. Personally, I have friends in HK who cannot find this product anymore. It is safe to conclude that it is a product failure. Feel free to do more research about this nail polish launch. Then based on what you learned from Chapter 10, discuss:
- What are the major reasons KFC’s edible nail polish failed? Please identify at least one critical reason.
- If you were KFC’s product manager, what would you do differently to increase the likelihood that the product would have been successful? Why?
Submission Instructions:
- Proper citations are required, including in-text citations and references.
Discussion Board
| Discussion Board | ||
| Criteria | Ratings | Pts |
| This criterion is linked to a Learning Outcome Content | 8.0 to >6.0 pts Advanced • Discussion post shows serious contemplation of readings. • The student is able to relate the material to information from other sources. • The student demonstrates understanding of significant ideas relevant to the issue under discussion. Information and knowledge are accurate. • The student elaborates statements with accurate explanations, reasons, or evidence. 6.0 to >3.0 pts Proficient • Discussion post suggests that the assignment was scanned, but not carefully read. • Ideas are reasonably clear, but the reader needs to make some guesses as to what is meant. • Some vocabulary is used correctly and some is not. • Ideas are correct, but not concise. 3.0 to >0.0 pts Developing • Discussion post gives little indication that the reading assignment was completed. • Discussion post is not relevant to the module questions or current discussion. • The student uses foundational knowledge incorrectly. • The student struggles to provide ideas or support for ideas. • Ideas are extremely limited or hard to understand. • Terminology is used incorrectly. 0.0 pts Not Present | 8.0 pts |
| This criterion is linked to a Learning OutcomeEngagement | 8.0 to >6.0 pts Advanced • The student initiates the dialogue with thoughtful and reflective comments and questions. • The student acknowledges the statements of others in a way that builds a constructive interchange. • Replies to others are responsive to the statement and indicate that the student understood it and thought about it. • When disagreeing, the student does it respectfully. 6.0 to >3.0 pts Proficient • The student attends to the discussion, but contributes little new knowledge or ideas. • The student’s contributions do not detract from the discussions. • The student participates in the group but does little to involve others or encourage others to think critically. 3.0 to >0.0 pts Developing • The student makes irrelevant or distracting statements. • Some comments are unconstructive and non-courteous. • The student does not contribute to the discussion. • Discussion does not take into consideration the ideas/comments by the group. 0.0 pts Not Present | 8.0 pts |
| This criterion is linked to a Learning OutcomeDocumentation | 3.0 to >2.0 pts Advanced Where appropriate, full bibliographical citations in current APA, MLA, AP, or Chicago style are included for words, images, or ideas from other sources. 2.0 to >1.0 pts Proficient Bibliographical citations in current APA, MLA, AP, or Chicago style for words, images, or ideas from other sources may be included but are incomplete or incorrect. 1.0 to >0.0 pts Developing Full bibliographical citations in current APA, MLA, AP, or Chicago style are not included or are exceedingly incorrect for words, images, or ideas from other sources. 0.0 pts Not Present | 3.0 pts |
| This criterion is linked to a Learning OutcomeGrammar and Mechanics | 3.0 to >2.0 pts Advanced Standard conventions of spelling, grammar, punctuation, and syntax are reflected in the writing. 2.0 to >1.0 pts Proficient Standard conventions of spelling, grammar, punctuation, and syntax are mostly reflected in the writing. 1.0 to >0.0 pts Developing Significant deficiencies in standard conventions of spelling, grammar, punctuation, or syntax are revealed in the writing. 0.0 pts Not Present | 3.0 pts |
| This criterion is linked to a Learning OutcomeRequired Postings/ Timeliness | 3.0 to >2.0 pts Advanced • Exceeded the minimum number of postings. • Postings well distributed throughout the week. 2.0 pts Developing • Original postings OR replies ONLY • Postings very concentrated during the week (all posted within a very brief period of time) 2.0 to >0.0 pts Proficient • Met the minimum number of postings. • Postings somewhat concentrated throughout the week. 0.0 pts Not Present | 3.0 pts |
| Total Points: 25.0 |
