BUSINESS PAPER SPECS
THE BUSINESS PAPER PROJECT:
The project is a marketing proposal for a new, or an existing product or service, to be marketed in a new country (PAPER AND POWERPOINT.
- The proposal must apply lessons learned and seek to demonstrate the profit potential of the new product/service opportunity and the problems that need to be overcome in order to achieve success.
- The Business Paper will address each of the following issues:
- market potential for your product in the national market you are proposing to enter together with a sales forecast for the first 5 years,
- product sourcing,
- competition,
- barriers to entry,
- political environment,
- favorable attributes of the country for the product/business,
- problems anticipated after entry.
- The power point presentation should bring out the main findings of the project It will cover all the issues listed above.
PAPER SHOULD INCLUDE THE FOLLOWING SECTIONS
- History & Background of the product
- Products & Product Features (Attributes/Value)
- Market & Market Potential / Target Segments
- Market Information (worldwide and inbound market)
- Competitive Analysis (Analyze all it’s posible competitors)
- Risk Barriers: Analyze potential risks (political, cultural, governmental)
- Product Strategy
- Integrated Marketing Strategies: How will we market:
- Advertising
- Social Media,
- Public Relations
- Sales Promotion
- Direct Marketing
- Others
- Which way will we use to IMPORT
- Direct Import
- Distribution Channels
- Partnerships
- Others
- Price and Sales Forecast (What should be the best price) Take into consideration
- Product
- Market’s buying potential
- Competitors
- Provide table of posible prices
- Future possibilities & Conclusion
- References
RESURCES: (free data & country comparisons; there are others)
LESSONS LEARNED:
Keys to Import/Export Success
- Do not treat international trade as a stand-alone process. PLANNING is the KEY
- Rational and commitment of the decision to enter the market
- Get beyond cultural obstacles (IMPORTANT) What are they how to deal
- Information about the market; early investigation of the market is the key to success
- Define market goals
- Where there are competitors, there is a market
- Adapt the product to the market
- Budget and manage for success
- Be patient in developing the international trade (TIMELINE)
- Choose a good international banker, freight forwarder, and customs house broker
- Proper communication gets sales results & expert counsel saves money
- Selection of distributors is critical
- Stick to the marketing strategy throughout the paper
- Select international partners and customers the same as domestic counterparts
Budget for these five trends
- Authenticity
- Thought Leadership
- Inbound Marketing
- Leveraging new technologies
- Optimizing mobile websites
Posible Reasons Why to Expand
1) Enhance domestic competitiveness
2) Increase sales and profits
3) Gain global market share
4) Reduce dependence on domestic markets
5) Exploit corporate technology and know -how
6) Extend the sales potential of existing products
7) Stabilize seasonal market fluctuations
8) Enhance potential for corporate expansion
9) Sell excess stuff
10) Gain information about foreign competition
11) New promotional material
12) Subordinate short-term profits to long-term gains
13) More administrative costs
FIVE GLOBALFORCES:
The Great Rebalancing
- Emerging-market countries will contribute more growth than the developed ones.
- A wave of new middle-class consumers
- Drive profound innovations in product design, market infrastructure, and value chains.
The Productivity Imperative
- will need to generate pronounced gains in productivity to power continued economic growth.
- The most dramatic innovations in the Western world are likely to be those that accelerate economic productivity.
The Global Grid
- Ever-more connected complex flows of capital, goods, information, and people
- An interlinked network that spans geographies, social groups, and economies
- Permits large-scale interactions at any moment.
- This expanding grid is seeding new business models and accelerating the pace of innovation. It also makes destabilizing cycles of volatility more likely.
Pricing the Planet
- A collision is shaping up among the rising demand for resources, constrained supplies, and changing social attitudes toward environmental protection.
- The next decade will see an increased focus on resource productivity, the emergence of substantial clean-tech industries, and regulatory initiatives.
The Market State
- The often-contradictory demands of driving economic growth and providing the necessary safety nets to maintain social stability have put governments under extraordinary pressure.
- Globalization applies additional heat: how will distinctly national entities govern in an increasingly globalized world?
