Walmart no longer holds the title of world’s largest retailer, in early 2019 Amazon surpassed Walmart and became the world’s largest retailer. Walmart has made valid attempts in the last few years to avert the threats presented by Amazon and continues to focus efforts toward providing an easy, fast, friendly and fun shopping experience to all the customers. Saving customers time and money so they can live better is the primary goal. Walmart is pursuing markets in the U.S. by offering on-line grocery purchase and pick-up at local stores and in China by partnering with a delivery service to offer grocery delivery in less than one hour. This adds time saving value to all customers. Walmart.com is pursuing markets to capture market share from Amazon by offering 2-day shipping and improving the benefits of Sam’s club memberships to compete with Prime memberships Amazon offers. In pursuit of ecommerce markets in the U.S, Canada and Mexico Walmart has made and will continue to make acquisitions and form partnerships to give customers access to more of what they desire, providing the value of increased product availability. Incremental innovation involves a company making minor improvement to its products or services (Dyer, Godfrey, Bryce, 2016). Walmart continuously uses incremental innovation to increase the value it delivers to customers
Walmart has
long since established that every day low price is their strategy. Walmart aims
to enhance the customer experience through innovation, to allow customers to
shop anywhere, anytime online, in stores or via a mobile devices.
References
Dyer, Jeffrey H., Godfrey, Paul, Bryce, David (2016). Strategic Management: Concepts and Cases (1st ed.). Hoboken, NJ: John Wiley & Sons.
