The television show Criminal Minds is termed as very gruesome to viewers who have never watched violent crime television series. The show airs on CBS on Wednesday nights. Criminal Minds is a show that falls in the category of drama and thriller. The show can be said to be drama because of the many exciting events that take place over the course of a single episode, which forms a system of a thrilling aura around it as an individual tries to picture what is going to happen next (Criminal Minds Video – A Good Husband, 2017). The characters of the show can be said to be mostly the cast of the FBI agents who are always involved in a case or two in every single episode.
The team of FBI agents works together to come up with different profiles of the criminals. These profiles help them link the current crime being investigated with other crimes in the past in an effort to identify the criminal mastermind behind the attacks. Essentially, the information also guides the FBI agents to stop further crimes from happening by identifying potential victims of future crimes and preventing any criminal attack against them.
Many violent images are shown within the confines of a single episode. These images include those of violent murders at crimes scenes, images of past murders related to the current murder under investigation. The program ideally uses the criminal mindset to try and uncover the criminal’s next move (Criminal Minds Video – A Good Husband, 2017). By identifying the criminal motives and actions taken to achieve them, the FBI agent creates an investigation that becomes significant in the course of catching the criminal and preventing any further attacks on innocent civilians.
Commercials
Eliquis Tablets
Eliquis is a drug that is used to treat deep vein thrombosis or pulmonary embolism blood clots and preventing them from occurring again. This is a medical product and it is promoted through showing how it enables an individual to lead their normal lives. The target market of the product are individuals affected by DVT and PE blood clots. The product assumes that the target market enjoys life and, therefore, willing to prevent, manage, and treat any health problems. The advertisement was not effective as it does not show any relationship of the product with what it does. The product does not, therefore, fit well with the target audience as it is not elaborative enough.
Breyers Natural Vanilla Ice Cream
Breyers vanilla ice cream is a product of Unilever group of companies. The product is portrayed as an exciting product especially to ice cream loving individuals. Breyers vanilla ice cream is promoted through a series of commentaries about it from children shown eating the ice cream on a modern kitchen counter. The children seem happy and also point out their different favorite flavors of the Breyers Natural Vanilla Ice Cream (Breyers Natural Vanilla TV Commercial, 2017). The advertisement is portrays that the product is completely natural. The target market of the product is essentially parents. The commercial tries to depict to parents that the product is safe from causing any harm to their children and they actually enjoy taking it. This advertisement was effective because it provided the right information that most consumers worry about in such products. As such, the advertisement can be said to fit well with the target market.
Audi Car Commercial
The Audi car is displayed as a perfect and cost effective vehicle for the summer occasion. The advertisement is ideally sending messages of convenience and choice to the target audience. The target market for the product is employed middle aged young men and women with the financial capability of owning a car. The product depicts a very modern culture in the sense of enjoying summer with family and friends. The products also assume that the target market of the products enjoys good cars, which are convenient for all occasions (Audi Summer of Audi Sales Event TV Commercial, 2017). The advertisement was effective as it seems to draw in the audience into wanting to own such a car due to style and convenience and an air of luxury that comes with it. The product fits perfectly well with its target market.
Oreo Thins
The product is a consumable biscuit that has a cream layer sandwiched between two biscuits. The advertisement shows that this specific type of product is a thinner version of the existing product calling it a “thin twist” of existing Oreo Biscuits. The target market is essentially teenagers or young youths under 23. The product assumes that the culture the target market exists in is about fun and pop music. To this effect, the advertisement contains pop music that aligns with the current generation of young people (Oreo Thins TV Commercial, 2017). The advertisement is effective as it is not long, emphasis on the product is enough, and it is amusing to look at and listen to. Therefore, it would be prudent to say that the advertisement fits well with the target market.
Cortisone 10
This is a medical product that is applied to the skin to relieve an individual from itching or painful muscles for 10 hours. The product is promoted by depicting it as a great aid when partaking in highly strenuous outdoor activities, for instance, rock climbing. The target market of the product is outdoor or sporting adults who take part in strenuous activities for leisure or professional. The product assumes that most people take part in sporting activities at least. Activities that in muscle pain or skin itching and, thus, offer to relieve such pain from the individuals (Cortizone 10 TV Commercial, 2017). The advertisement is effective because it is precise and spot on to what it is meant for by creating a visual effect to that purpose. Therefore, it perfectly suits the target audience.
Wayfair
This is an online shopping platform that offers a different range of products. The online platform is promoted through showing its products, their online platform, and a free shipping feature that adds value to their products. The advertisement is essentially making it clear that Wayfair offers free shipping on products bought on their online site (Wayfair TV Commercial, 2017). The target market of the product are people who are tech savvy and privy to online shopping. This advertisement pictures the modern world we live in where the internet has revolutionized many important aspects of our daily life. The advertisement is effective as it puts emphasis on one feature of the online platform and therefore fits with the target audience.
Dell Inspiron 15 7000
The product is promoted as a gaming computer with high graphics capability and a high functioning 7th generation Intel microprocessor. The product is promoted in conjunction with the movie “Spiderman: Homecoming”. The messages sent to the viewers are mainly about the high graphics capability of the computer and the fats microprocessor which makes it the best machine for gaming. The target audience is generally video game playing youths. This product assumes that young people like playing a video game with much appreciation to speed and graphics (Dell Inspiron 15 7000 Gaming TV Commercial, 2017). The advertisement is effective as it shows the fun involved in gaming with high graphics computers. The advertisement perfectly fits with the target market.
Sleep Number 360 Smart Bed
The product is a smart ben named Sleep Number 360. The product is promoted through its use of technology in ensuring that every experience of an individual sleeping in their bed is a wonderful experience. The messages that are passed on to the consumer involve those of comfortability when sleeping through the use of sensing technology. The target market of the product are people essentially excited about using technology to enhance every aspect of their lives (Sleep Number 360 TV Commercial, 2017). The advertisement assumes that we exist in a culture of using technology to make life better. The product and the advertisement are both effective and fit with the target audience.
Samsung Fridge
The product promoted is a Samsung smart fridge that uses smart technology and internet technology to enhance different experiences of life. The message provided by the advertisement is that it is an appropriate electronic product for the modern world. The target market is tech savvy home owners with the want to use technology to enhance life (Samsung Family Hub Fridge TV Commercial, 2017). The advertisement is effective as it shows the various capabilities of the smart fridge and how it helps around the house by adding missing items to the shopping list. The advertisement, therefore, fits well with the target market.
Stelara
Stelara is a pharmaceutical and medical product for clear skin in people with infected skin. The product is promoted as a medical product that helps one carry on with his or her life in a normal way without worrying about skin infections. The target market of the product are individuals affected with a skin infection and looking for treatment for the same. The message passed on to the target audience is says one has not to worry about skin infections through using Stelara (Stelara TV Commercial, 2017). The advertisement assumes that the modern culture is a social one and one should therefore not shy from participating in social activities because of skin infections. The advertisement is effective and fits well with the target audience.
Harvoni
Harvoni is a medical product. The product is promoted through showing how much of an effect it has had on curing over a quarter million people who had been infected with Hepatitis C. The target audience of this medicinal product are individuals affected with hepatitis C. Furthermore, the product advertisement presents messages of how successful the product has been in achieving its medical purpose (Harvoni TV Commercial, 2017). The advertisement assumes that a significant part of the world’s population is infected with Hepatitis C and is, therefore, providing relevant treatment options for the medical problem. The advertisement is effective as it displays an array of people who have been cured and provides useful information to the correct use of Harvoni. Therefore, the advertisement fits well with the target audience.
Tide
The product is a cleaning agent called Tide. The product is illustrated as a long lasting product that works better than other similar products. The messages passed on is of the long lasting and useful nature of the product. The target audience of the product advertisement is households. The advertisement assumes that the product is ideal for the modern family that has a lot of laundries to do and cost of cleaning materials is a big issue (Tide TV Commercial, 2017). The advertisement is effective as it shows that the product is long lasting and creates its appropriateness for large families. It, therefore, fits well with the target audience.
iPhone 7 (the archives)
The product is a smartphone from Apple called iPhone7. This advertisement tries to promote the storing capability of the phone using technology. The stored files are then archived in a place where they can be viewed from time to time. The target audience of the advertisement is smartphone users who appreciate storage features on the phones. The message is passed to the target audience is ideally the suitability of the phone in storing significant memories in one’s life (Apple iPhone 7 TV Commercial, 2017). The advertisement assumes that the culture of the modern society involves around the efficiency of mobile technology in different aspects of life. The effectiveness of the advertisement cannot be doubted as it fits well with the target audience.
Best Foods Mayonnaise
The product is a mayonnaise from Best Foods. The product is promoted as a unique product made from cage free eggs thus appreciating the quality of the eggs used in making the products. The target audience of the product is mayonnaise users who appreciate good quality products. The message passed on to the target audience tries to emphasize on the quality of the eggs used in making the product (Best Foods Real Mayonnaise TV Commercial, 2017). The advertisements assume that consumers nowadays worry so much about the origin of ingredients used in making the products which tend to determine the end quality of the product. The advertisement is effective as it has tried to enhance the quality of the product in every aspect.
Purina Fancy Feast
Purina Fancy Feast is animal food for cat pets. The product is promoted as the best food for cat pets. Food that is delicious and wholesome. The target audience of the advertisement is Cat pet owners. The messages relayed to the pet owners is that their cats will love and enjoy the food (Purina Fancy Feast TV Commercial, 2017). The advertisement assumes that pet owners feel happy when their pets are happy. Therefore, it creates the perfect connection to the ideal reality of pet owners. The advertisement, therefore, sits well with the target audience.
References
Apple iPhone 7 TV Commercial, ‘The Archives’ Song by Lykke Li. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wtKG/apple-iphone-7-the-archives-song-by-lykke-li
Audi Summer of Audi Sales Event TV Commercial, ‘Melt’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wO3r/audi-summer-of-audi-sales-event-melt
Best Foods Real Mayonnaise TV Commercial, ‘We Care’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wZGe/best-foods-real-mayonnaise-we-care
Breyers Natural Vanilla TV Commercial, ‘The Vanilla Bean’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/7iSA/breyers-natural-vanilla-the-vanilla-bean
Criminal Minds Video – A Good Husband. (2017). CBS. Retrieved from http://www.cbs.com/shows/criminal_minds/video/qPVBWGzSKyAISq3oiFvyab6ljauDIylR/criminal-minds-a-good-husband/
Cortizone 10 TV Commercial, ‘Rock Climber’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wAZl/cortizone-10-rock-climber
Dell Inspiron 15 7000 Gaming TV Commercial, ‘Spider-Man: Homecoming’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wOAv/dell-inspiron-15-7000-gaming-spider-man-homecoming
ELIQUIS TV Commercial, ‘A Lot on My Mind’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wZ2s/eliquis-a-lot-on-my-mind
Harvoni TV Commercial, ‘Let Go’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/A9d8/harvoni-let-go
Oreo Thins TV Commercial, ‘Hypnotize’ Song by Notorious B.I.G.. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wZK0/oreo-thins-hypnotize-song-by-notorious-big
Purina Fancy Feast TV Commercial, ‘Fancy Feast”. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/7vgd/purely-fancy-feast-the-details
Samsung Family Hub Fridge TV Commercial, ‘Ticket to the Moon’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wtSq/samsung-family-hub-fridge-ticket-to-the-moon
Sleep Number 360 TV Commercial, ‘Intimately Connected’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/wZq2/sleep-number-360-intimately-connected
Stelara TV Commercial, ‘Which You’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/ASVF/stelara-which-you
Tide TV Commercial, ‘The In-Laws’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/AfqH/tide-the-in-laws
Wayfair TV Commercial, ‘Game Changer’. (2017). iSpot.tv. Retrieved from https://www.ispot.tv/ad/AZML/wayfair-game-changer
