This module requires all assignments to be submitted electronically. To submit an assignment, please follow the link(s) from your StudentHome page to the online TMA/EMA service.
If you foresee any difficulty with submitting your assignment on time, you should contact your tutor well in advance of the cut-off date.
For further information about policy, procedure and general submission of assignments, please refer to the Assessment Handbook, which can also be accessed via your StudentHome page.
General advice and guidance
Word count
Advisory word count guidelines are given for each assignment in terms of a maximum word limit (e.g. up to 300 words). You should record the total number of words you have used at the end of your assignment. The word limit includes text, sub-headings and citations within the text. The word limit does not include assignment titles, graph and figure captions, words in primarily numeric tables, module matrices (unless otherwise stated) or the reference list.
Keeping within the word limit and learning to be concise and succinct are important skills at this level of study. It is also essential to maintain your focus, and to avoid including material that is not directly relevant to the assignment.
There is no explicit mark deduction if your answer is shorter or longer than the word count guidelines. However, be aware that you may lose marks for other reasons such as an incomplete answer (under word length) or a lack of focus or clarity to your answer (over word length).
File size
The maximum size of the file you can submit via the online TMA/EMA service on T317 is 10 MB (the file format will depend on the TMA/EMA – in some cases, the submission may need to be a zip file containing a collection of individual files). For information on image optimisation, which will help you to keep your file size under the limit, see this advice on the Design and Innovation Study Site.
Referencing
When writing answers to TMAs, and in other academic writing, you should always acknowledge the sources of information you have used by including a clearly written reference. This is not only to give credit to the original authors, but also so that other people can find the information for themselves.
Referencing is often confusing for many students, so the OU Library has provided the Quick guide to Harvard referencing (Cite Them Right), which gives a comprehensive overview on how to reference all kinds of items, including different types of OU module materials. In this module we use the Cite Them Right Harvard referencing guidance and we recommend you spend a bit of time exploring the details of this, and other referencing formats, found on the library’s referencing-andplagiarism pages. Here you’ll find useful tutorials and lots of examples of how to cite a wide range of references.
Plagiarism
When you use material (both text and images) from the module or elsewhere, such as books, journals, articles or the internet, and reproduce it in your answer, you must indicate where you have taken it from. Presenting the work of another author as your own without clearly referencing the source is known as plagiarism. The OU uses an electronic detection system that will identify any copying between students and from the internet.
Further advice on plagiarism can be obtained from the Library and the Assessment Handbook.
Core learning outcomes
This TMA assesses you on the following learning outcomes:
- Knowledge and understanding
of the principles and practices of creating and implementing visions for change and its relationship to design and innovation
of how visions are developed and implemented in various disciplinary contexts and domains
of envisioning as an interactive process that uses techniques of dialogue and representation, and draws on several sources to attain various outputs – products, services and systems.
- Cognitive skills
critically evaluate the impacts of visions for change and responsibilities of stakeholders involved in design and innovation
foster ethical and responsible thinking and ideation in innovation
assess and integrate individual, social, environmental and economic topics in the consideration of ethics in design and innovation develop and critique creative, analytical and reflective arguments in visions for change.
- Key skills
develop and communicate a vision for change using appropriate forms of representation effectively plan and manage your workload.
- Practical and/or professional skills
select appropriate modes of presentation and representation to promote your visions for change.
Visions for change
In Block 3 you have been looking at visions, values and change and have been introduced to concepts and methods to help you to analyse visions and values. In this TMA you will put this learning into practice. You will examine a vision, and you will use concepts and methods from the module materials to critically analyse it, understand its purpose and recognise the steps taken to implement change. Based on this analysis, you will propose an alternative proposition and will consider how that might be realised. Thinking about new ideas and how they can be critiqued, represented and realised provides a useful foundation for the project work that you will begin in Block 4.
The task
In the task that follows you will read about and analyse a vision and consider who is involved, what values it represents and what it would need to be implemented.
Read the vision article Re-rooting the Dutch food system: from more to better. (You can download the vision article at the bottom of the page in PDF format.)
Watch a video below about the vision: Food System Vision 2050 by Imke de Boer.
- Summarise one aspect of this vision for change and identify the situation that the aspect of the vision seeks to change and the key stakeholders that would be involved or affected by this vision. (150 words) (10 marks).
- Using the concept of the Innovation Frame identify how the elements of people, context and material things are considered in this vision. (150 words) (10 marks)
- Consider how the vision has been visually and verbally presented. How effective and persuasive are these presentations? Select a representation of one aspect of the vision to focus on and consider its purpose, the target audience and what is presented and whether it is convincing. Your answer should include a copy of the representation you have chosen. (300 words) (20 marks)
- Analyse the ethical aspects of the vision using an ethics matrix. When you have completed the matrix, critically analyse the vision and its potential for change, briefly summarising the possible positive and negative consequences. (Matrix + 100 words) (20 marks)
Part 2: Create an alternative proposition (30 marks)
Building on the analysis you carried out in Part 1, think about the situation that the vision seeks to change, and propose alternative ways in which this could be achieved.
Bear in mind that you are not being asked to come up with full details of a solution but rather an overarching proposal of how things might be.
- Summarise and illustrate your proposal. You should use module concepts to justify how it responds to the need for change identified in Part 1 (i). Your answer should include a description and justification of your proposal and a representation that clearly communicates your ideas. (300 words) (20 marks)
- Conduct some brief research to identify any existing products, services or systems that would support your alternative proposal and either:
- Say what those existing products, services or systems are and how they might help your proposal be realised OR
- If you cannot find any relevant existing products, services or systems, describe the research that you carried out showing the keywords that you used to search for this information.
(200 words) (10 marks)
Part 3 Project Thinking 3 (10 marks)
In Block 3 you have read a lot about values. Write a brief manifesto of your own values. This may take the form of a coherent, bullet pointed list, but other forms are acceptable.
To help you with this consider what is important to you and how it might be, or is, demonstrated in the choices that you make and the life that you lead. (300 words) (10 marks)
Submitting your TMA
What your tutor will be looking for in this TMA
Your tutor will look for your ability to present a clear and succinct critical analysis of the vision presented, its representation, and the steps made to implement it. The tutor is also looking for evidence of using module concepts to define your vision, and of reflective research into products, services or systems that could help you achieve your vision.
Submission requirements
A file containing 2 parts (described above) in a Word or PDF document.
If you have used different files to create the different Parts of the assessment then ensure you zip your files together for submission (see Compressing files).
Please label your file as ‘yourOUCU_description_TMA03’ (e.g. yourOUCU_map_TMA03).
Use the online TMA/EMA service to submit your file.
Mark allocation
| Part and criteria | Marks | Word count |
| Part 1 Analyse the vision Summarise an aspect of the vision | 10 | 200 |
| Analysis consideration of Innovation Frame elements in vision | 10 | 100 |
| Consider visual and verbal presentation and effectiveness | 20 | 300 |
| Analyse ethical aspects using ethics matrix | 20 | 100 |
| 60 | 700 | |
| Part 2 Create and alternative proposal Summarise, illustrate and justify new proposal | 20 | 300 |
| Either: Discuss existing products services and system and your proposal Or: Describe research undertaken | 10 | 200 |
| 30 | 500 | |
| Part 3 Project Thinking 3 Write a brief manifesto of your own values | 10 | 300 |
| Total: | 100 | 1500 |
TMA 03 comprises 12 per cent of your overall assessment score.
Relevant module concepts
Behaviour change (nudge) Block 3 Unit 4
Closed and open innovation Block 3 Unit 1
Co-creation Block 3 Unit 1
Context (socio-technical, economical, ecological, cultural, legal, historical) Block 3 Unit 1
Design-centred innovation Block 3 Unit 1
Design dialogue and debate Block 3 Unit 2
Types of representations Block 3 Unit 3
Uses of representations Block 3 Unit 3
Ethics Block 3 Unit 4
People and stakeholders Block 3 Unit 4
Responsibility Block 3 Unit 4
Visionaries and innovation champions Block 3 Unit 1
Acknowledgements
Video 1: Wageningen University & Research
