Assessment Description:
The purpose of this task is to:
- Select one case (we are using Tesla Electric Vehicle Company)
- Provide a background to the problem
- Write a clearly defined problem or opportunity statement
- Use and visually represent creative tool/s and method/s to develop three possible solutions
- Select one possible solution by applying the decision-making technique and justify why the solution selected is the preferred one
- Prepare an implementation plan by incorporating an appropriate change model
- Provide recommendations focusing on practical next steps.
A minimum of 3 peer-reviewed academic journal articles must be integrated into your report. In addition, you should refer to industry reports, published media articles and other sources of information to provide a background to the problem.
You will need to be able to demonstrate the end to end process, explaining each step and the process undertaken to arrive at the recommended solution and implementation plan.
Please follow the report writing structure explained in the UTS Business School Writing Guide. Make sure to present a report that is business-ready.
Assessment Criteria:
- Identification of problem, disruption and/or opportunity in business
- Explanation and demonstration of the rationale for creative tool selection and its application (using visualisation)
- Generation of alternative solutions with clear links to the problem, disruption or opportunity and assessment of the feasibility and viability of the possible solutions
- Clarity of implementation plan and implications for business managers and staff (using visual tools such as Work Breakdown Structure, Gantt chart, risk likelihood analysis and risk matrix)
- Quality of the report for a business audience
You will present your collaborative team project live on Zoom. Presentations will take place during tutorial class time in Week 12. Everyone in the team is expected to present their contributions to the team project. Presentation marks will be given individually.
A guide to the Assignment 3 can be found here to review the content you will present.
Presenting time: 10 minutes per team
Criteria:
- Effective communication and presentation for a professional audience (verbal & non-verbal)
- Aesthetic design
- Content
- Time management
Rubric
Presentation
| Presentation | ||
| Criteria | Ratings | Pts |
| This criterion is linked to a Learning OutcomeVerbal presentation/ Individual marks | 20 to >15.0 pts Exceeds expectations Verbal presentation engages audience. Clear and strong voice projection that can be clearly heard. Speaking pace is easy to follow throughout the presentation. Pronunciation is clear and correct. 15 to >10.0 pts Meets expectations Appropriate verbal presentation that gains audience attention. Clear voice projection that can be heard mostly. Speaking pace can be followed throughout most of the presentation. Pronunciation is mostly clear and correct. 10 to >0 pts Below expectations Inappropriate verbal presentation that disengages audience. Unclear, muffled and/or weak voice projection, which cannot be clearly heard. Speaking pace is too fast or too slow and cannot be followed. Pronunciation errors distract or confuse the audience. | 20 pts |
| This criterion is linked to a Learning OutcomeNon- verbal presentation / Individual marks | 20 to >15.0 pts Exceeds expectations Enthusiasm and confidence sustained throughout; effective use of eye contact, gestures and movement that clarify the message and enhance delivery; well-suited attire and demeanor which promote a high level of audience engagement. 15 to >10.0 pts Meets expectations Evidence of enthusiasm and confidence; use of eye contact, gestures and movement are relevant and effective; appropriate attire and demeanor which maintain audience attention. 10 to >0 pts Below expectations No/little enthusiasm or confidence; poor eye contact; reading notes; no/excessive movement; position blocks screen; inappropriate attire or demeanor which detract from the presentation. | 20 pts |
| This criterion is linked to a Learning OutcomeContent / Individual marks | 20 to >15.0 pts Exceeds expectations Presentation content shows a thorough understanding of the topic. Substantive research effort is evident in locating relevant information and facts. Content is accurate and sequenced in a clear, logical way. 15 to >10.0 pts Meets expectations Presentation content shows an adequate understanding of the topic. Some research effort is evident in locating relevant information and facts. Content is mostly accurate and reasonably organized. May contain some inconsistencies in content or some connections made may not be supported. 10 to >0 pts Below expectations Presentation content shows a lack of understanding of the topic. There is inadequate evidence of research and insufficient relevant information and facts. Content is confusing and/or contains frequent inaccuracies. Required elements are missing and/or randomly organized. | 20 pts |
| This criterion is linked to a Learning OutcomeAesthetic design / Team marks | 20 to >15.0 pts Exceeds expectations Outstanding creativity and flair are used to stimulate dialogue and commentary. High-quality images and graphics are used to enhance the presentation’s visual appeal and readability. 15 to >10.0 pts Meets expectations Information is presented in a logical sequence with an adequate attempt at design. Mostly high-quality images and graphics have been used to enhance and clarify the content. 10 to >0 pts Below expectations The overall presentation is confused and clumsily designed. There is no logical layout or demonstration of creative flair. Does not insert any graphics. | 20 pts |
| This criterion is linked to a Learning OutcomeTime management and evidence of collaboration / Team marks | 20 to >15.0 pts Exceeds expectations Demonstrates highly effective teamwork through a cohesive approach to delivery, logical flow of content with clear links between speakers; highly effective group time management for optimum audience interest and engagement; responds confidently to audience questions. 15 to >10.0 pts Meets expectations Demonstrates satisfactory teamwork through a relatively cohesive approach to delivery, adequate flow of content between speakers; adequate group time management for audience interest and engagement; group does reasonably well in responding to audience questions. 10 to >0 pts Below expectations Demonstrates poor teamwork through an inconsistent approach to delivery, lapses in clarity, flow or connection of content between speakers; ineffective timing and prioritizing of content, which confuses or disengages the audience; struggles to respond adequately to audience questions. | 20 pts |
| Total Points: 100 |
