The Business of Sports
Term Research Project & Presentation
- You must select a professional sports team/organization to research and then post a narrated power point presentation on the topic to the class.
- Team or organization can be located internationally; you are not limited to franchises within the United States.
- Each student will select a topic during the term, provide a check-in week 5 and submit project and presentations during Week 10 of the term.
Presentations must be professional in nature and include the following:
- Select a professional sports organization and provide a historical overview of the team
- Identify and provide detailed information on the league this team belongs to? (i.e Name of governing body – NFL, MLS, NBA, etc.)
- Identify the team owner/s? How long has this individual/group owned the organization? How has the organization changed since this individual/group purchased the team
- Identify the General Manager. How long has this individual served as the GM? What is his/her background?
- Facility information: Include the following:
Name of organization’s home facility
Location of facility and date it was built
Seating capacity of facility
Three unique design features of venue
How has the facility incorporated new trends?
- Name three (3) unique sports marketing trends has the organization used to reach its fans? Provide examples of each trend.
- Describe and provide examples of three (3) ways the organization generates ancillary revenue.
- Describe one ethical or legal issue the organization has faced and explain how they handled the situation.
