Ticketing: identify objectives of what Tottenham hotspurs can do to achieve the goal of “increase in ticket sale”, and how I plan to go about it in the future moving forward.
I need to write in a perspective that I am the general manager of Tottenham Hotspurs and I am planning to identify ways/objectives to increase ticketing sales for match days. And I am presenting towards board of directors of Tottenham Hotspurs to convince the idea.
Market analysis/trends for how tickets are being sold overall in premier league and Tottenham what are the possible solutions to increase ticket sales
Objectives and strategy:
Collect, process and analyse.
Define Trends, challenges and goals, what is the future for football/soccer match ticketing
Detailed objectives targets divided on owner, fans and sponsors perspective
Use KPI/financial terms when presenting objectives (part 3)
Prepare scenario analysis
Evaluate different Scenarios
Analyse problems and try to provide solutions
Part 1 (600-800 words)
Explain Tottenham’s location, attractiveness (location, players), recent success, and explain in detail of the newly built 1 billion pound Tottenham Hotspur Stadium. (Needs to be detailed)
Stadium facility ownership status: https://www.tottenhamhotspur.com/the-stadium/accessibility/stadium-facilities/ Also explaining that the Tottenham Hotspurs stadium is the most technological stadium in the UK.
Part 2 (1200-1500 words)
Current situation with Ticketing: how many people does it fit in the stadium, how current ticketing system work online and offline, how many fans come to match days on average, what attracts people to come to the new Tottenham stadium.
Proportions of match day and season ticket holders (How many season tickets does Tottenham sell per season and how many attendance per game are season ticket holders) (graph of this data)
What are the trends of match day ticketing and how covid has affected the trend of match days in football/soccer matches (graph needed)
Attendance levels of Tottenham games (analyse average attendance of white hart lane stadium (old Tottenham stadium) and compare with the new Tottenham stadium, Compare difference in capacity, location of both and how the new one is more attractive, attraction; how is it better than white hart lane stadium)
(Graph of numbers of old stadium, and a graph of numbers of new stadium)
(Another graph in tickets being sold in old stadium, and the tickets being sold in new stadium)
Part 3
Strategies/objectives (1500-1700 words)
What are the strategies and objectives moving forward in order to increase ticketing sales
Perspective of the stadium (newly built Tottenham stadium; what to do with the stadium to attract more fans)
owners perspectives (what can they owners do help these objectives)
Tottenham’s Sponsors perspectives (half time events with sponsors to give away tickets for next match, free stadium tour, half time mechanise give-away event. Sponsors who could possibly do half time events: Nike, IWC, Getir, AIA (Heung Min Son is an ambassador))
Fans perspectives (What will attract fans to come to the stadium more eg:skywalk in new Tottenham stadium, VIP hospitality packages, half time events, monthly ticket subscription)
Monthly ticket subscription/quarterly ticket subscription (Look at Copenhagen FC ticketing system – netflix system; subscriptions system monthly) link: https://www.fck.dk/en/content/how-buy-tickets (give detailed plan with graphs of pricing of monthly subscription) search how much tickets cost currently in Tottenham stadium and how much it will be to have a monthly subscription pass as they have around 2-3 home games per month. (Graphs needed)
Upgraded VIP hospitality packages (Meet and greet with players post match, extended service duration of their stays pre and post match in VIP box), search how much vip hospitality cost right now and how different vip hospitality plans that I will offer will cost. (Graphs needed)
Part 4 (300-500 words)
Conclusion of how these strategies that part 3 explains will imply with current ticketing system.
Links to help
https://www.premierleague.com/clubs/21/Tottenham-Hotspur/tickets (info for all ticketing)
