Strategic Plan: Over Walt Disney Company
3. For the SWOT Analysis tell the reader about your company’s most important strength, weakness, opportunity and threat. With the introductory paragraph, this means five paragraphs. For the opportunity and threat you must use an item from figure 3.1 of our text. For the strength and weakness you must use an item from figure 4.1 of our text.
4. The Alternatives section is the creative part of the paper. Build on the SWOT and present two possible plans for your company, chosen from the six options below. Each should be complete enough that the reader can understand and evaluate it, and each should include a cost estimate.
i. product/market exploitation – lecture
ii. product development – lecture
iii. market development – chapter 7
iv. backward vertical integration – chapter 6
v. forward vertical integration – chapter 6
vi. diversification – chapter 8
5. In the Choice section choose one of the two alternatives, reject the other,
and explain why. The justification should refer back to the SWOT analysis.
This will probably be your shortest section.
6. In the Implementation section use material from chapter 10 of our text.
For example, you might describe changes you’ll need to make in
organizational structure, control systems or culture.
Include a reference page, and appendices as needed.
Be sure you refer to each appendix at least once within the text of the paper.
Please your Textbook:
Essentials of Strategic Management: The Quest for Competitive Advantage. By Gamble, Peteraf and Thompson 5th edition.
