You are required to conduct a strategic analysis of the selected business or organization. The report will be organized as following:
1- Executive summary (cover page, summarizing the main points of your strategic analysis, as below).
2- A brief description of the organization, including the analysis of its current business practices (what products or services it provides, how it provides, organization, etc.) and strategy.
3- Strategic analysis:
Conduct Strategic analysis of this business or organization. This should involve the external and internal environmental scanning, including:
- PESTEL (Political Factor, Economical Factor, Social Factor, Technological Factor, Environmental Factor, Legal Factor)
- Five-forces analysis (The Threat of Entry & Barriers to Entry, Threat of Substitutes, The bargaining power of buyers, The bargaining power of suppliers, Rivalry between competitors)
- Stakeholder analysis
- Internal strength-weakness and SWOT analysis.
4- Future Strategic Direction:
What should be the future strategic direction? How will the organization create competitive advantage in the future strategy by addressing the four generic building blocks of competitive advantage: efficiency, quality, innovation, and customer responsiveness. What potential problems the organization could face in implementing its future strategy?
5- Recommendations:
Provide recommendations to assist the company in dealing with its major strategic problems (or, if the company is currently successful, focus on the continued improvement of the company in the longer term).
