Description of Project:
Business Plan: Develop and submit a 7 page (excluding title page and references) business plan for either a new or a revised program of care delivery. The business plan will include sections describing:
a. The healthcare issue/problem that the program/service will address (1-3 sentences)
b. A two-three sentence description of the program that will be implemented
c. A review of pertinent literature supporting the problem being addressed (why it is important) and describing at least two studies where the problem has been addressed by others.
d. A detailed description of what the program/service will do (the specific deliverables)
e. A description of how the program will be organized and staffed
f. At least two structural, two process & two outcome metrics to evaluate the programs/effectiveness and success
g. A general budget showing revenues, expenditures and the profit/loss for the program.
h. A plan for evaluation—how it will be evaluated using the metrics you have developed, timeframes for evaluation etc.
1. Introduction/Executive Summary
A broad summary of the program/service to include:
Description
Need
Market
Business case
Cost
2. Mission/Vision/Values
Develop a succinct statement of the mission, vision and values of the program/service
Mission: General statement about the reason for the existence of the program/service
Vision: The aspirations or goals wishing to be achieved
Values: The common values/beliefs that will drive the program and its culture
3. Description of the Program/Service
What are the services to be provided?
What is the target population for the services to be provided?
Why are these services/or the program needed?
How is this program different from other similar programs—strengths, uniqueness, etc.
How will the project/program/service impact the quality of care?
What are the “risks” in providing the program?
How will the program interface with other healthcare programs/services?
How will the program be administered and by whom—stand alone, part of another org?
4. Market Assessment/Analysis
Who else is doing this?
What is the need for the program/service?
Is there a model out there to emulate?
What does the literature say about what you want to do?
Is there evidence of best practice in the literature?
5. Marketing Plan
How will the services be marketed to:
Potential consumers
The healthcare provider community
The general public
Other stakeholders
What are the marketing “messages?”
What are the marketing strategies?
6. Program/Service Measures and Metrics
What specific, measurable measures and metrics to evaluate program performance?
(Remember, measures and metrics need to be specific to identified consumers, stakeholders, the public, etc.)
Compliance Metrics—Measures to evaluate progress in achieving the program’s accessibility goals and objectives over time
Structural Metrics—Measures to evaluate the effectiveness of the business infrastructure
Process Metrics—Measures to evaluate business or clinical care delivery processes
Workload Metrics—Measures of workloads, capacity and resource utilization
Outcome Metrics—Measures to evaluate the clinical outcomes of the program specific to client healthcare status
7. Methods of Evaluation and Analysis
How will organizational compliance, structural elements, processes, workload and clinical outcomes be measured”
How will you benchmark the program and with whom?
How often will measurement occur?
Who will do the measurement?
How will results be summarized and analyzed?
What are the mechanisms for communicating evaluation results to consumers, healthcare providers, the community and other stakeholders?
8. Financial Projections/Budget
Develop a spreadsheet that provides a listing of revenues and expenditures associated with the program over a three year budget horizon. Include the specific revenue and cost categories needed for you to monitor and evaluate budget performance on an ongoing basis.
Revenue/Expense Rationale and Assumptions
Revenues: Provide a description of the anticipate sources of revenue, the rationale for identifying those specific revenue sources and the rationale utilized to predict the probability that the revenues will actually be achieved.
Profit/Loss
Include in your spreadsheet a section that shows profits and losses associated with various budget categories as projected over the three-year horizon.
