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1. Define the term Marketing

2. List and explain at least three reasons for studying marketing

3. What is marketing plan? What is its importance? Explain

4. Describe ethical behavior in business

5. What is corporate social responsibility? Describe it.

6. Explain the role of marketing research

7. Explain the importance of the following federal agencies:

a. Consumer Product safety Commission

b. Food and Drug Administration

c. Federal Trade Commission

8. Identify the various ways of entering the global market place

9. Describe the external environment facing global marketers

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