MASTER ASSIGNMENT
(proposal for the development of an innovative healthy food product)
Develop a proposal for the development of an innovative healthy food product for your company or client.
Identify relevant key factors in the commercialisation and marketing of the new product and include a plan
on how to address these issues.
Key factors may include:
�� scientific evidence ? research and development
�� intellectual property
�� compliance with government regulations re ingredients and labelling
�� consumer acceptance and education
�� advantages to the consumer (relating to health and nutrition)
�� advantages to the manufacturer (reduced costs, increased product range, point of difference, etc)
�� future directions
Criteria for Assessment :
�� clear hypothesis/aims
�� adequate rationale for product development
�� identified relevant commercial and marketing issues
�� appropriate and feasible plan to develop and market the product

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