Procter & Gamble (pp. 332–333)
1. Using segmentation strategies, what are the target market(s) for P&G? How does this relate to the company’s brand management strategies?
2. Who are the top three competitors of P&G, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
3. P&G’s impressive portfolio includes some of the strongest brand names in the world. What are some of the challenges associated with being the market leader in so many different categories?
4. With social media becoming increasingly important and with fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?
5. What risks will P&G face in the future?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.
