Consider the following restaurants: Pizza Hut, Popeyes, and Taco Bell.
When conducting a review on any business, the first thing that needs to completed is a SWOT Analysis (strengths, weaknesses, opportunities and threats). This analysis helps a business know where they excel at and where they need to work at, as well as, what they can take advantage of out in the environment, as well as threats they need to prepare for.
- Select one of the brands and conduct a SWOT Analysis on it. Include at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats and discuss why you labeled each as you did.
- Based upon your SWOT Analysis created in the previous bullet, create and suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course? How did you arrive at these recommendations?
Discussion Board Requirements-For Full Credit: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet. Make sure you reply to At Least 1 Classmate in at least 4 full substantive sentences, that add discussion to our board, making sure you address your classmate by name. Remember post early, for early grading and you can add to your posts, if needed.
