The Partnership between Toy “R” U.S. and Livada Orphan Care
Nowadays, a partnership agreement is essential for organizations, as the concept supports companies to improve their business and achieve outstanding results. Typically, when a private firm partners with a non-profit enterprise, both groups are suited to persist in an environment where there is competition or limited resources (Heller & Reitsema, 2010). It implies that private organizations that collaborate with nonprofit firms for a different purpose that may include promoting mutual interest or product and services offered to the public. The implication of this paper is to create an awareness concerning the significance of a private organization supporting non-profit groups based on the motivation to satisfy they need. Importantly, if an organization similar to Toy “R” U.S., Inc. becomes a business partner of Livada Orphan Care, a well-recognized nonprofit organization in Plano TX, the two enterprises will benefit from the cooperation ensuring that they achieve the common objectives. The idea of creating the partnership between the two companies is established to be presented to Dallas Regional Chamber of Commerce, as an organization that focuses on assessing the interest and goal of the enterprise. Thus, it will investigate an aim of preparing the idea of cooperation between Toy “R” U.S., Inc. and Livada Orphan Care. The researcher will present the concept to Dallas Regional Chamber in order for the organization to judge whether the idea is contributing to a competition purpose or to promote the wellbeing of the members of the public.
Toy “R” U.S., Inc. has been involved in many charity-related campaigns to make the positive impact on the society, in particular to help disadvantaged children; thus, the company has developed a positive reputation. It is one of the world’s leading company offering baby products for different kinds of children globally (Business Wire, 2016). The company has a variety of shopping stores with major outlets in Guam, Puerto Rico, and the United States (Business Wire, 2016). Moreover, the business has more than 750 international stores, and 245 stores are licensed in 37 countries Guam (Toy “R” U.S., Inc., 2017). Toy “R’ U.S, has employed at about 66,000 staffs who work in different shops that the company has opened around the world (Toy “R” U.S, Inc., 2017). In the previous years, the firm has taken part in charitable work with the goal of helping disadvantaged children. Besides, the company has a feature that allows organizations to request donations, especially offerings set to assist orphans children. Toy “R” U.S, Inc. focuses its charitable giving on other businesses so that they can centralize their big-hearted effort. Therfore, Toy “R” U.S, Inc. has collaborated with various non-profit companies, which enables the organization to position itself strategically and conduct local charities in the community that it serves.
To fulfill the needs of local charities in advance, Toy “R” U.S, Inc. has partnered with organizations, such as Alex’s Lemonade Stand Foundation, to assist the non-profit business in raising funds for its services. As such, Alex’s Lemonade Stand Foundation used the investments that it was given by Toy “R” U.S to help the unprivileged families such as the ones who have been affected by childhood cancer (Toy “R” U.S, Inc., 2017). In another case, Toy “R” U.S has previously worked with the local police and fire department, whereby the company helped the security officers to assist the people it serves. Toy “R” U.S has also affiliated with Kids in Distressed Situations in which the firm donated some of its product to children who has no families and organizations set to promote the life of orphan children (Toy “R” U.S, Inc., 2017). Evidently, one can see that Toy “R” U.S is an active member of charitable services. The company aims at helping organizations that are not aimed at making profits, and it facilitates the company’s accomplishing its objective of making its customers satisfied.
In turn, Livada Orphan Care is a nonprofit making firm that was set to fulfill the mission of sharing religious News of Jesus Christ and help disadvantaged children. The group has over 35 employees, and it works with volunteers from Western region, Romania, America, North America, Holland, and Northern Ireland (Livada Orphan Care, 2017). The support from various volunteers has been helpful to the organization through the financial assistance; Livada Orphan Care has remained steady to its objective of building an efficient platform for orphan care services. The organization has persistently helped the orphans by investing in the children physically, spiritually, educationally, and emotionally (Livada Orphan Care, 2017). In 2004, Livada Orphan Care opened Casa Rebeca Center a home for children in Romania. In 2005, the firm established Casa Nadia and Casa Ana home where young individuals without parents would live and get the support that would enable them to live as strong and happy people. In 2009, the organization Casa Ana and Casa Nadia were consolidated, where older teens were enrolled in mentorship programs (Livada Orphan Care, 2017). The staffs at Livada are assigned to the duty of healing the children who are hurt due to the aspect of past neglect, abuse, or abandonment. Consequently, it has made the organization work efficiently, especially in helping the orphans develop into healthy adults. Based on this presentation, it is apparent that Livada Orphan Care is a firm dedicated to making the life of orphans’ better and changing their life dramatically.
From the literature discussing nonprofit making organizations, it is noted that in the United States, the number of nonprofit enterprises has been steadily growing, as well as the size and responsibilities of these groups. Many nonprofit businesses are reliant on private contribution as a primary source of revenue and financing. According to Bose (2015), in 2010, the private charitable donation to non-profit making enterprises was $286.91 billion, which show that charitable donation in the U.S. has become a major source of funding for the organizations that are not for profit. On the other hand, private firms are focusing on forming alliances with major nonprofit companies so that they can support the organizations through donations intended to boost the businesses serving the public under charitable programs. Thus, the idea presented in this proposal is a special one, as both Toy “R’ US and Livada Orphan Care will systematically benefit from the cooperation if the companies work together to help children.
From the discussion about the work of both companies involved in this proposal, it is evident that when they form a partnership, the life of different children will change to better. The notion of Toy “R” US donating 2% of what is purchased on a monthly basis will support Livada to facilitate its roles of assisting the children at the centers in effective manner and with no financial barriers. The donation from Toy “R” Us is proposed to be done through a program known as “Support a Project,” in which the company will donate a specific amount of money to Livada with the goal of helping the organization raise funds to support the project instituted at the orphanage home. The 2% donation is not only set for helping the children at Livada but as a strategy to give back to children who need help most. The gift will positively influence Livada Center, the lives of children in the center, and the staffs working at the orphanage group. From the previous work that Toy “R” Us has done, it can be suggested that the donation program will make a positive impact on its reputation and assist Livada in
Appendix
Figure 1: Toy “R” U.S, Inc. financial report
(Source http://www.prnewswire.com/news-releases/toysrus-inc-reports-results-for-third-quarter-2016-300377595.html)
Figure 2: Livada financial statement 2012.
(Source: Livada Orphan Care, (2012). Complied financial statements year ended 2012.)
References
Bose, B. (2015). Effects of nonprofit competition on charitable donations. Working paper, Seattle, WA: University of Washington-Seattle.
Business Wire (2016, March 11). Toys “R” Us, Inc. announces fourth quarter 2015 lenders and note investors conference call for Toys“R”Us, Inc., Toys“R”Us – Delaware, Inc., and Toys“R”Us Property Company II, LLC. Retrieved from http://www.businesswire.com/news/home/20160311005052/en/Toys%E2%80%9CR%E2%80%9DUs-Announces-Fourth-Quarter-2015-Lenders-Note
Heller, N., & Reitsema, K. (2010). The use of brand alliances to change perceptions of nonprofit and private organizations. The Journal of Applied Business and Economics, 11(4), 128-140.
Livada Orphan Care, (2017). About Us. Retrieved from: http://livada.org/about-us/
Livada Orphan Care, (2012). Complied financial statements year ended 2012.
Toy “R” Us, Inc., (2017). About Toy “R” Us, Inc. Retrieved from: http://www9.toysrus.com/about-us/
Toy “R” Us, Inc., (2016). Result report for third quarter 2016. Retrieved from: http://www.prnewswire.com/news-releases/toysrus-inc-reports-results-for-third-quarter-2016-300377595.html