Instructions
Must include a title page that has the name of the project topic and the specific questions being addressed, be at least 1000 words (12-point Times New Roman font, double spaced), and include a separate references page. No abstract needed. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.Must be in current APA format. There must be a minimum of 2 relevant scriptural citations found throughout the document with their relevance to the topic at hand explained. At least 3 scholarly sources (in addition to the Bible) must be used.
When completing an assignment, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located.
Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook.
The company that will be analyzed is NIKE
MMIP – Services, Pricing and Distribution Questions (Chapters 14–18)
Q1. Describe the support services needed by buyers of the product/service. Describe the support services offered by the firm’s main competitor. How are they different? (Ch. 14)
Q2. Describe post-sale service arrangements the firm does or should provide. How does the firm’s repair/service efforts impact customer satisfaction? (Ch.14)
Q3. Discuss the firm’s new product screening process. Discuss possible sources of new product ideas. (Ch. 15)
Q4. Discuss the firm’s pricing method or methods. Explain the price adaptations (discounts, promotions, etc.) the firm should use. (Ch. 16)
Q5. Discuss the firm’s distribution strategy. Explain the channels used to distribute the product. (Ch. 17)
Bible
- When citing the Bible in-text, spell out the full version the first time you use it (see Section 6.18, pp. 178-179 of your APA manual), and then omit it in future citations, unless you change versions. For example, Philippians 2:14 commands us to “Do everything without complaining and arguing” (New Living Translation). James 1:27 proclaims that “Pure and genuine religion in the sight of God the Father means caring for orphans and widows in their distress and refusing to let the world corrupt you.” Galatians 5:22 says that “the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness” (New American Standard). Note that there is no translation cited for the middle quote, since it was also taken from the NLT, which was specified in the immediately-preceding citation as well.
- Technically, it would not be necessary or proper to include any version when you paraphrase the Bible because all versions essentially say the same message in each verse, so a paraphrase of one would apply equally to all versions. However, the APA manual is not explicitly clear that this rule only applies to direct quotes, and for the sake of consistency and curbing confusion, the OWC has opted to advise students to include the version the first time, even for paraphrases.
- Likewise, the APA manual and its Style Experts are inconsistent regarding whether there should be a comma after the verse if the version is included in the same set of parentheses. The OWC recommends that a comma be included between the verse and version if those are in the same set of parentheses. For example, Jesus “came that they may have life, and have it abundantly” (John 10:10b, New American Standard).
- Do not include the Bible or other classical works in the reference list.
