Analysis consists of gathering financial information (financial reports, financial ratios) on Mcdonalds and identifying the financial and economic strategies used. In short, this stage would have three components:
Financial reports of the company (including financial statements like Balance Sheet, Income Statement, Statement of Cash Flow and Statement of Shareholder’s Equity). Outline the data sources in the report. Use SEC 10k form. https://last10k.com/sec-filings/mcd
Financial Ratios of the company (at least one for each Profitability, Liquidity, Leverage and Efficiency ratio). Show detailed calculations with reference to Balance Sheet and Income Statement and briefly discuss each financial ratio.
Discussion on the financial and economic strategies used by the company (no more than two pages double-spaced).