Marketing Terminology
BSA210: Introduction to Marketing
Provide a definition for each term. If you copy a definition from a published source, provide an APA-formatted citation, and add to the definition with examples or further clarification in your own words.
Write a 100- to 150-word paragraph to answer the questions following each set of words.
Set A
| Terms | Definitions (and citations, as needed) |
| 1. Product | |
| 2. Place | |
| 3. Price | |
| 4. Promotion | |
| How do these terms relate to each other? |
Set B
| Terms | Definitions (and citations, as needed) |
| 5. Segmentation | |
| 6. Targeting | |
| 7. Positioning | |
| Explain the progressive use of these processes. |
Set C
| Terms | Definitions (and citations, as needed) |
| 8. Competition | |
| 9. Consumer | |
| 10. Technology | |
| 11. Culture | |
| 12. Regulations | |
| What is the relationship among these terms? What is the key difference between the terms in Set C and the terms in Set A? |
Set D
| Terms | Definitions (and citations, as needed) |
| 13. Undifferentiated | |
| 14. Segmented | |
| 15. Niche | |
| 16. Custom (one-on-one) | |
| When might a brand use each of these strategies? |
Set E
| Terms | Definitions (and citations, as needed) |
| 17. Primary Research | |
| 18. Secondary Research | |
| When should a brand use each type of research? |
Set F
| Terms | Definitions (and citations, as needed) |
| 19. Push Marketing | |
| 20. Pull Marketing | |
| When should a brand use each type of marketing? |
Set G
| Terms | Definitions (and citations, as needed) |
| 21. Introduction | |
| 22. Growth | |
| 23. Maturity | |
| 24. Decline | |
| What might a brand implement when the brand is in each of these positions? What is the name of the overarching theory? |
Version 1
11/2014
Version 1
11/2014
