Choose a company (local & international) you think it has well brand name/good marketing story. 2. Study their marketing strategy from any related elements you. Strategic marketing elements include for instance the way the company segmenting the market, targeting, 4Ps-brand experience, innovation, differentiation, cost orientation, etc. (Note: it is recommended to focus on the marketing strategy elements that make the company successful. For example, the innovation, entertaining, simplicity, and quality of Apple product makes the company is one of the greatest ever.) 3. Submit the summary of the marketing strategy in NO MORE than 3 pages in length including the references. (Note: your summary can be your PowerPoint slides). 4. Present your review in no more than 10 minutes (total of 3 pages and a ppt summary of the report with speaker notes please

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