I will attach rubric in additional files tab.
Marketing Project: Promotion Oral Presentation (Script)
***Signature Assignment***
MKTU 301 Week 8 Assignment and Rubric
Length: 30 second promotion of product or service used for class project
Due: Week 8 by Wednesday Midnight
Value: 100 Points
Post: Script in TurnItIn in Blackboard Week 8 Assignments*
Presentation: Instructor will schedule oral presentations in-class for Blended course. For Online course, record and narrate it in Screencast-o-Matic and post the link to the discussion.
*Because this signature assignment measures the institutional learning outcome of creativity and innovation, a document outlining the script must be submitted through TurnItIn; instructor will grade both the script and the oral presentation.
Produce a 30-second creative promotional message for your product or service directed toward your target market similar to a TV or radio advertisement. Pay careful attention to the assignment requirements in the rubric and the assigned time limit. Your presentation will need to:
Immediately and innovatively capture the attention of your targeted market
Describe the need(s) the product or service fulfills for the target market
Differentiate your product or service from current and/or anticipated competition.
Use action-oriented words to tell your target market what you want them to do
Deliverable (for Online course): Post the link (Screencast-o-Matic recording) to the discussion board Wednesday at midnight of Week 8 for review and comments of your classmates.
Both the Online and Blended course sections will also submit a script through Blackboard TurnItIn submission by Wednesday at midnight of Week 8.
Rubric: Evaluation Criteria
Learning
Outcome
Criteria
EXEMPLARY
PROFICIENT
DEVELOPING
EMERGING
ILO
Analysis
4
Presents sophisticated comparison and contrast of the benefits and consequences of multiple approaches or options in the final product.
3
Presents adequate comparison and contrast of the benefits and consequences of multiple approaches or options in the final product.
2
Presents partial comparison and contrast of the benefits and consequences multiple approaches or option in the final product.
1
Presents little or no comparison and contrast of the benefits and consequences multiple approaches or option in the final product.
ILO
Contradict
Embracing Contradictions
4
Consistently integrates ideas from alternate, divergent, or contradictory perspectives or ideas in the final product.
3
Sometimes integrates ideas from alternate, divergent, or contradictory perspectives or ideas in the final product.
2
Rarely integrates ideas from alternate, divergent, or contradictory perspectives or ideas in the final product.
1
Does not integrate ideas from multiple alternate, divergent, or contradictory perspectives or ideas.
ILO
Innovative
Innovative Thinking
4
Demonstrates sophisticated innovative thinking consistently transforming ideas or solutions into an entirely new form through connection and synthesis.
3
Demonstrates adequate innovative thinking sometimes transforming ideas or solutions into an entirely new form through connection and synthesis.
2
Demonstrates partial innovative thinking rarely transforming ideas or solutions into an entirely new form through connection and synthesis.
1
Does not make connections among alternative ideas or solutions through synthesis.
CLO
Introduction
20
Message immediately and innovatively captures and holds the attention of the targeted market
17
Message is fairly innovative and effective in capturing and holding the attention of the target market.
14
Message somewhat captures and holds attention but may not be focused on target market and/or isn’t creative.
11
Message does not capture or hold audience’s attention; is not creative and/or focused on target market.
CLO
Needs Fulfilled
16
Effectively and creatively describes the need(s) the product or service fulfills for the target market
14
Fairly effectively and somewhat describes the need(s) the product or service fulfills for the target market
12
Somewhat describes the need(s) the product or service fulfills; may not be aligned with target market
10
Limited if any description of need(s) the product or service fulfills; message isn’t directed to target market
CLO
Competition
16
Creatively differentiates product or service from current and/or anticipated competition.
14
Fairly creatively differentiates product or service from current and/or anticipated competition.
12
Somewhat differentiates product or service from competition; message may not be creative
10
Limited if any effort to differentiates product or service from competition; message lacks creativity
CLO
Action
20
Creatively uses action-oriented words to tell target market what you want them to do
17
Fairly creatively uses action-oriented words to tell target market what you want them to do
14
Somewhat tells target market what you want them to do; may not use action-oriented words
11
Limited if any telling target market what you want them to do; does not use action-oriented words
CLO
Presentation Clarity
16
Presentation is exciting, clear, easily understood, and the required length of 30 seconds
14
Presentation is fairly interesting, understandable, and clear but may be 10 seconds too long
12
Presentation is somewhat understandable but may not be clear and/or interesting, It may be 20 seconds too long.
10
Presentation is unclear and/or difficult to understand. It may be 30 seconds or more too long
