For your Marketing Plan Project, you need to create a fictitious company (CREATIVE COMMUNICATIONS, INC.) with a service (CORPORATE EVENT PLANNING) that you want to analyze and promote.
Basic Guidelines:
View the Marketing Plan Project Grading Rubric to understand how you will be evaluated.
Please approach the project with a “real world – manager’s” mentality. How would you do it if you were faced with this task in the real world? How would you present it? What would you include? There are many examples that you can use as guidance on the Internet. There is no reason to ask how you should do the project.
Please make sure that your project:
Contains a minimum of 2,500 words.
Is easy to read and understand: The use of graphics is required.
Is appealing to your audience. Make it interesting.
Follows a format, APA (6th) edition.
Cite all your sources
Make sure you touch on all the elements mentioned in the Marketing Plan Outline.
Analyze and summarize your work.
Please look at this company, Bow and Arrow Communications, website as an example of the type of company fictitiously created for this marketing plan. http://www.bowandarrowproductions.com
