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1. Pick any well known brand.

  • Discuss the associations that the marketer has created with that brand.
  • What are the points of parity and the points of difference of the brand?
  • How has the marketer positioned that brand?

2. Cite an example of a brand extension.

  • Did that brand extension succeed or fail?
  • How would you attribute the success or failure of the extension as related to the brand itself?
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