The UK produced 222.9 million tonnes of waste in 2016, and only 45.2% of household waste was collected for recycling. (Source: www.defra.gov.uk). Recycling is at the heart of all local governments’ environmental policy and the trend is to encourage households to sort and dispose of recyclable material in an environmentally sound manner. You want to play your part in encouraging recycling and you have designed a steel can crusher and a slim-line storage bin to store the steel cans safely and hygienically. You are planning to produce and market these items in the UK market.
You are required to prepare a business plan for your business. You are expected to:
- Identify the market; discuss pricing, promotion, market segmentation / niches and competitive position (40%)
- Cost the product and demonstrate that both breakeven and payback calculations have been taken into account. Provide a monthly cash flow forecast for the first two years of the business and a projected P&L account (40%)
The report presentation and completeness will be worth 10% of the overall module mark.
The executive summary will be worth 10% of the total mark
Your report must be aimed at a business investor and demonstrate the viability of the project.
- You are required to quantify and justify any investment you require.
- The business you propose may be of any size provided that the market you have identified justifies this.
- You should provide an executive summary of the proposal at the front of the document that summarises the proposal and specifies the financial backing that you require. The summary should also include the risks / rewards and how you intend to manage these.
- Your report should be around 14 pages of single sided A4 including any appendices.


