Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically
analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you
research the competition and industry in which your business resides with an end goal of formulating a recommendation
for the challenges faced by the company.
Review the case study listed below, which can be found in your textbook. Evaluate the case and respond to each of the
questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Nike (pp. 52-53)
1. How has the industry in which Nike resides been doing over the last 5 years?
2. What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to
develop a strong customer relationship with their target market?
3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their
product/service development?
4. Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for
these competitors and subsequently the next steps for Nike to combat these competitors?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with
subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and
reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5
years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material
must have accompanying in-text citations.

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