• Each thread must be at least 600 words and demonstrate course-related knowledge.
• Each thread must include a biblical integration and a minimum of 2 peer-reviewed source citations in current APA format. The course textbook may also be used.
• Please make sure to include specific scripture and not just reference the Bible in general. 

Topic: Internal and External Information Search

Question/Prompt: Discuss the process of internal and external information search and its role in different decision types. What information sources do you think consumers use when acquiring one of the items listed below? Choose 2 items and compare and contrast the information source.

• Movies
• Restaurants
• Homes or Apartments
• Computer
• Wireless Phone Provider
• Smartphone
• Tablet

Textbook:

Hawkins, D. I., & Mothersbaugh, D. L. (2016). Consumer behavior: Building marketing strategy (13th ed.). New York, NY: McGraw-Hill. ISBN: 9781259232541

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