“How Health Care Buyers Make Choices (Personal and Organizational)”

• Analyze the SWOT and FIVE Factors Analyses and determine which would be more valuable from a marketing perspective. Provide specific examples of how you could use the results of either analysis to support informed marketing efforts.
• Recall a situation in which you sought health care of some type (not including care for an injury or illness). Determine if your situation followed the five steps of the buying decision model and what role marketing may have played in your seeking care. How does the personal decision differ from the organization buying decision process? Provide specific examples and rationale to support your response.

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