Your assignment is captured in three words?
Be a Guerrilla !!!!!
Dedicated in 1976 and located in Stillwater, OK, the National Wrestling Hall of Fame and Museum is America’s shrine to the sport of wrestling. It serves as a focal point for preserving the heritage of the sport, celebrating new achievements, and encouraging the youth of America to aspire to lofty goals. It includes a hall of fame featuring exhibits related to the greatest collegiate wrestlers and wrestling achievements, a museum of wrestling history, and a gift shop. The facility is open Monday through Friday from 9:00 am to 4:30 pm and weekends by appointment. The organization?s website is at http://www.wrestlinghalloffame.org.
Assume the Wrestling Hall of Fame is your client. You need to develop a sense of your basic market, how they can be reached, and ways to get people to visit the museum. Moreover, there are probably some creative ways to segment your basic market. Your assignment is to come up with a highly entrepreneurial approach to identifying, reaching, and penetrating the marketplace. Your assignment is to double visitors and revenues within twelve months. You will be evaluated based on a) mastery of key course concepts, b) creative & out of the box thinking, and c) a practical implementation approach and budget.
In your response, you must demonstrate your mastery of concepts and material from the second half of the course. This includes, but is not limited to:
? marketing strategy; marketing tactic; marketing objective; marketing plan
? differentiation and the core, tangible, augmented and communicated product
? entrepreneurial pricing; price strategy versus structure; value-based pricing
? unique characteristics of services and creative ways to capitalize on them
? creation of an experience
? types of position strategies
? customer service levels and quality
? living brand and brand building
? hierarchy of effects model
? innovative approaches to distribution
? viral, buzz and guerrilla marketing
? developing a logical selling model
? marketing control measures
