How Pay/Donate button influence the credibility of a website
The design of the donation button affects the transactional trust of site users who intend to make their contribution to the sites’ organization. Thus, a persuasive design increases this transactional trust which correlates to the websites’ credibility ratings.
How colorful images and provocative slogans or words influence the credibility of a website
Cool and warm colors soothe and lighten up the viewers respectively. Additionally, provocative slogans in websites stimulate the viewers’ emotions. Thus, these tools improve websites’ credibility through creating connections with the viewers’ interest.
How advertisements influence the credibility of a website
Advertisements have an adverse impact on the credibility of a website. Mainly, this happens when the viewers find them inappropriate. This influences the viewers to rank the site poorly.
How expired hyperlinks influence the quality of a website
The feeling of disappointment that the viewers get after realizing that the links are expired makes them rank the websites poorly. Thus, they regard the information in the website to be out of date.
“Captivity and animal rights “Search term
The search term was “captivity and animal rights”. All the first five hits at least contain one of the words from the search term words. I noticed that the prose below each of the first five links showed the parts of the website that either had information which was related to the particular words in the search term or showed the sections of the website that had the exact words that the search term contained.
Table 1
| Define it | Types of material it will provide (the strengths) | Potential for bias or other issues (the weaknesses) | |
| .gov | The list of the first five websites changed. Most of the sites that appeared contained information about the government involvement in animals. | The websites provided information that was helpful to researchers who are looking for reliable information on the law’s role in animal rights. | The information focuses too much on the protection of the laws of animal rights and covers little on the captivity part of the search term. |
| .org | The websites show information about organizations’ involvement in animal rights. | The websites create awareness of organizations that are interested in animal rights protection. | The information focuses too much advertising the organizations rather than the information on the search term. |
| .com | The results comprised of mixed information on the search term. | The information covers the different aspects of the search term that are varied. | The information is not reliable for use in formal situations since the information sources are not credible. |
| .edu | The results show information about higher learning institution’s involvement with the search term. | The information from the websites is useful for educational purposes. | The information focuses on the part of the search term which the institutions put in more efforts. |
Table 2
| What you need/want | Website/URL |
| The effects of keeping whales in tanks. | http://uk.whales.org/wdc-in-action/end-captivity |
| The tragic consequences of keeping animals captive in pools | http://www.peta.org/issues/animals-in-entertainment/zoos-pseudo-sanctuaries/aquariums-marine-parks/ |
| Government regulations on the maintenance of animals that are separated from their natural homes. | http://www.peta.org/issues/animals-in-entertainment/animals-used-entertainment-factsheets/marine-animal-exhibits-chlorinated-prisons/ |
| Comparison between the life of whales in their wild habitats and the life in captivity | http://www.humanesociety.org/issues/captive_marine/facts/marine_captivity.html?referrer=https://www.google.com/ |
| The effects of the marine parks’ environmental factors that affect whale behavior. | https://www.researchgate.net/journal/0171-8630_Marine_Ecology_Progress_Series |
Works Cited
Clark, Christopher W, et al. “Acoustic masking in marine ecosystems: Intuitions, analysis, and implication.” Marine Ecology and Progress Series, vol. 395, 3 Dec. 2009, pp. 201-222, www.researchgate.net/journal/0171-8630_Marine_Ecology_Progress_Series. Accessed 7 Jan. 2017.
The article describes how to quantify the potential effects of acoustic music to marine animals. According to this article, the music causes a low-frequency ocean noise that disturbs the marine animals that are sensitive to this low-frequency noise. For instance, animals such as whales are sensitive to the low-frequency noise. This paper presents an analytical paradigm which quantifies the changes in the marine animal acoustic communication. The paper describes the relationship between the changes and the spectral, spatial and temporal changes in the background of the marine animals’ environment. This describes the functional definition of communication masking for animals that are free ranging. Besides, the information provides the metric to quantify the potential for communication masking. Thus, the paper solves a critical part of assessing the impact of the acoustic music through providing the means of quantifying the consequences of the music at individual and population level. Moreover, the article describes how sonar equations qualify as a reliable method of quantifying this impact of acoustic music to the communication of whales. The paper further explains that the method combines the analytical and modeling techniques when processing the empirical data that the researchers obtain from observing the communication behaviors of the marine animals in the intended habitats. These methods help the researchers to calculate the time-varying spatial maps of the possible communication space for the singing humpback, singing fins and the calling right whales. The researchers then use the results that they obtain from processing this information to describe the measure of communications masking that varies with time. Finding this time-varying measure of communication masking depends on the measured loss of communication space. This paradigm and mechanism for assessing the levels of communication masking are applied when trying to estimate the potential effects of communication masking at an individual and population levels in different species, acoustic habitats, contexts and the ocean noise scenes.
Evaluative Summary
First, the article’s publication was on December 3, 2009. Since then, there has been no revision nor further editions of the article. This article is still useful since the nature of the article’s information is timeless and the link to the article is still functional. Additionally, the article provides relevant information that answers the asked question. This article intends to address the individuals who are involved in running marine parks and hotels where marine animals listen to acoustic music. Thus, Clark et al. use the appropriate choice of words to give a detailed explanation of the effect of acoustic music. This makes the article legible for research use. Besides, the authors of the article are Clark et al. and they are all qualified researchers. The researchers prove the credibility of their information by supporting the information in their article by giving support evidence which gives the readers a chance to verify the article’s information. Moreover, the information is unbiased and the article has insignificant issues spelling and grammar errors. The purpose of the article is to provide insight on how to quantify the effects of acoustic music. Clark et al. clearly achieve the articles intended purpose by giving a detailed explanation of the quantification procedure.
