Advert 1: Embracing Healthy Living
Campaign Objective: This campaign aims at sensitizing people on why they should live a healthy lifestyle by making the right choice of food consumed in terms of both quality and quantity. Some of the common diseases and health complications associated with eating behavior include diabetes, heart attack, high blood pressure, and obesity.
Budget: I would spend one thousand dollars on this campaign because it entails various activities such as advertising on social media, public campaigns, creating awareness of the problem, and buying food products to demonstrate to the public, which are both time consuming and expensive.
Length of the Campaign: The campaign would take two months so that a large number of people can be reached.
Ad copy: This type of advert is quite attractive because it catches the eye of the reader instantly. Additionally, bright colors are used to ensure that they attract people to learn about it in detail.
Target Audience: This campaign targets all people because food is consumed differently depending on economic background, religion, knowledge, education level, and gender. People with interest in certain sports such as football, gym, or basketball may also need to watch their diet.
Judging Success: The success of the campaign will be judged depending on the number of people reached, which will be indicated by the number of likes, comments, and testimonials.
Advert 2: Stop Obesity
Campaign objective: Obesity is a major problem affecting most children and adults in developed and developing countries due to their type of lifestyle.
Budget: This campaign may cost about three thousand dollars because it entails mobilizing people, creating awareness, engaging people in physical activities, and travelling.
Length of Campaign: The campaign may take about three months to ensure that the results obtained are significant.
Ad copy: This advert is easy to understand as far as it is self-explanatory. An individual will understand the cause of obesity by looking at it.
Target Audience: This campaign targets women and men, of all ages and from different locations since the problem is universal.
Judging success: The success of this campaign will be indicated by number of likes and comments, the number of questions asked and testimonials given, and traffic to the website.
Advert 3: Save Life by Saving Water
Campaign Objective: To save water
Budget: Three thousand dollars for creating awareness, holding workshops, preparing posters, and workshops.
Ad copy: This advert shows where the problem lies and what should be done to solve it.
Target Audience: Everybody across the world as the problem is universal.
Judging success: The success of this campaign will be indicated by number of likes and comments, the number of questions asked and testimonials given, and traffic to the website.
Advert 4: Us against Smoking
Campaign objective: Smoking of cigarettes has resulted in several health complications such as cancer and pregnancy-related problems.
Budget: This campaign may cost seven thousand dollars because a lot of money will be spent on creating awareness, preparing posters, conducting seminars, and rehabilitation programs.
Length of the Campaign: The campaign will take four months because quitting smoking is a process that takes time.
Target Audience: Smokers of all age, men and women as well as the general public because they are affected in one way or another.
Judging Success: The number of testimonials given, traffic to the website, the number of likes, and comments in the website
