Explain the ‘evoked set’. Why is it difficult to place a product in a consumer’s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal
Structure & Presentation 10% , Referencing 10%, Evidence of wide source of research material 10% , Evidence of theoretical underpinning 30%, Application of theoretical concepts 30%, Conclusions 10% -Underpin your essay with a range of academic sources (at least 10 which should include academic journals)
