The purpose of this assignment is to explore how to market to a specific generation. You can choose from the following: Baby Boomers, Gen X, Gen Y, or Gen Z.

For example, if you choose to research Baby Boomers, explain the buying characteristics of Baby Boomers and then discuss how you would market to them. You will do this by summarizing the articles, and concluding with your opinion as to how to market a product or service to this generation. 

Summarize the articles in a two-page paper, double spaced. Attach the articles as a link.

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