You work for a communications consulting firm, Consulting Comm, and your manager, Juanita Markson, has asked for your help on an upcoming project. Two companies, Acadia Park Equipment Co. and Java Been, have approached your firm for assistance with creating a communications strategy. You will choose one of these companies and create a proposed communication strategy outline for your boss.
It is important that you consider the communications goal of the company that you choose. The message that you create will be based on the successful achievement of that communications goal. Each company has provided you with a brief summary including company history, vision, target audience, and communications goal. This information will be valuable when creating a message to meet the needs of both audiences and stakeholders.
