Answering ALL the following questions. 1500 words in total for the three questions.
However there is no hard and false rule as long the total words for the 3 questions equals to 1500. Font arial.
The chosen Company can be either Pizza Hut Singapore or Kentucky Fried Chicken Singapore. If writer has other company can discuss first. The same company to be used for all questions.
Task
- Critically evaluate and discuss how Porter’s Five Forces can be used to determine the market attractiveness and competitiveness. You may use ANY industry/company as an example.
Porters’ five forces
Bargaining power of suppliers
Bargaining power of buyers
Threat of Substitutes Product
Threat of New Entrance
Barrier of Competitors (650 words) 40 Marks
- Explain why it is important to analyze market size, market growth and market share before entering into any industry.
Market Size –
Market Growth – can use Product Life Cycle
Market Share – (500 Words) 30 Marks
- Using VRIO analysis, analyze ANY TWO resource or capabilities of your chosen Organization.
V= Valuable
R= Rare
I = Imitable
O= Organized (350 words) 20 marks
Instructions
The report needs to be presented in full report format with all sections included.
Please ensure that your report contains: An Executive Summary
- Introduction (background of the company)
- The 3 questions above (1500 words as above)
- Recommendations/Conclusion
- Full List of References and citations (10 references or more)
(600 words for all the below criteria except for number 3), in total 2400 words.
*Note there are two parts to this report. 1500 words for the 3 questions and balance 900 words for Exe summary, Intro, Recommendations.
