COMMUNICATING ON SOCIAL MEDIA PLATFORMS
Social media provides many advantages and opportunities for multi-national businesses to connect with their customers. In responding to the following, reflect on the use of social media to develop the coffee franchises in each country. Write at least 3 paragraphs on the following:
• Describe the main driving factors that determine the choice of platforms and content that your franchises should focus on when using social media to communicate with customers in Mexico, Saudi Arabia, and China.
• Explain some of the etiquette factors that should be taken into consideration in each country when using social media to conduct business, which is essential for business professionals.
• Discuss how global technology has changed the way businesses, in this case the franchises, communicate because of the accessibility of Web sites, social media, e-mail, and other forms of technology.
References
The single biggest reason why startups succeed | Bill Gross [Video file]. (2015, June 1). Retrieved from https://www.youtube.com/watch?v=bNpx7gpSqbY
Margaret Neale: Negotiation: Getting What You Want [Video file]. (2013, March 13). Retrieved from https://www.youtube.com/watch?v=MXFpOWDAhvM
The 5 Barriers to Influence & Persuasion for Successful Negotiation [Video file]. (2016, June 8). Retrieved from https://www.youtube.com/watch?v=l8w42FRX0Do
Indrias, A. (2018, August 3). HTML5 Player: MP4 Source [Video file]. Retrieved from https://ctuadobeconnect.careeredonline.com/pyvrtvah2jgmplayer/?session=breezbreezgtf8km4vrq25ogmz
Johnson, M. (n.d.). Online Communication Etiquette Guidelines or Tips for Saudi Arabia. Retrieved from https://business-etiquette.knoji.com/online-communication-etiquette-guidelines-or-tips-for-saudi-arabia/
Mexico – Cultural Etiquette – e Diplomat. (n.d.). Retrieved from http://www.ediplomat.com/np/cultural_etiquette/ce_mx.htm
Socialnomics 2017 [Video file]. (2016, October 25). Retrieved from https://www.youtube.com/watch?v=PWa8-43kE-Q
