Guidelines with Scoring Rubric
Purpose
The purpose of this assignment is to develop a business plan for a quality improvement project, program, or service related to an area of student interest within the selected healthcare organization.
Total Points Possible: 200
I. Requirements:
- Address all components of the business plan as outlined in Preparing the Paper.
- You will be required to submit this completed document with your assignment.
- This paper will be graded on quality and completeness of information, accuracy of any required calculations, use of citations, use of standard English grammar, sentence structure, and organization based on the required components.
- Create this assignment using Microsoft Word, which is the required format for all Chamberlain documents. You can tell that the document is saved as an MS Word document because it will end in .docx.
- APA format, using the most current edition, is required in this assignment, including a title page and a reference page. Use headings for the sections of the paper according to APA format. Remember that the introduction does not require a heading and no running heads are used. Times New Roman Font- 12-point and one-inch margins on all sides of page are required format. See the most current edition of the APA manual for details of formatting. You may also refer to Guidelines for Writing Professional Papers found in the Student Resources Center.
- A complete paper will contain all components outlined under Preparing the Paper.
II. Preparing the paper
A business plan is a detailed plan for a proposed program, project, or service.
Cover Letter
Your name
Your address
Date
Name of receiver
Address of receiver
Dear Mr/Ms/Dr. name
In the business letter one paragraph would be an overview the issue, its impact, and solution. Give enough information so they know what you are doing. Do not need references in letter.
Another paragraph would engage the reader to take action such as leaving your phone number and letting the person know that if they have questions to please each out to you.
Or thanking them for reading and tell them you look forward to hearing from them.
Sincerely,
Your name
- Present a captivating executive summary that is interesting and captures the interest of leadership and draws them in to read further. Content includes (1) a description of the proposed project, program, or service, (2) why it is being proposed, and (3) what outcomes are most likely to occur as a result.
- Detailed Abstract expands the executive summary. Use detailed outline above to ensure adequate inclusion of all elements.
- Appendices should include any financial tables, charts, or graphs, or other supporting documents referred to in the detailed abstract. The business plan worksheet should be included in the appendices.
- Conclusion for the paper includes an overview of what was covered in the paper, strengths and weaknesses of the plan, and plan for seeking proposal approval.
- After submitting your assignment, please upload your completed executive summary into the Week 8 designated Discussion to share with your peers.
| Category | Points | Description |
| Introduction | 20 | Purpose of assignment; purpose of business plan; PICOT clearly stated; what will be included in the paper |
| Proposal | 40 | Cover letter in business letter format engages reader with brief overview of issue and solution and engages reader to take action. Executive summary describes project, its purpose, outcomes, marketing, and financial summary. |
| Detailed Abstract | 75 | Expand description of project purpose, issue/problem defined; supportive evidence for project; expected outcomes and timeline; marketing/needs analyses and plans; fit with mission of organization; fit with current services; financial plan including budgetary needs; financial impact on stakeholders; break-even analysis and cost/benefit analysis results |
| Appendices | 15 | Business plan worksheet; budget; break-even analysis; other charts, tables, referred to in plan |
| Conclusion | 25 | Concluding statements that include what was covered in the assignment; strengths and weaknesses of the plan; and strategies for seeking approval |
| Paper formatting requirements | 15 | Text, title page, headings, and references are consistent with APA format; heading labels consistent with paper requirements; Ideas and information from other sources are cited correctly; page length within seven-page limit |
| Writing conventions | 10 | Rules of grammar, word usage, spelling, and punctuation are followed |
| Total | 200 | A quality assignment will meet or exceed all of the above requirements. |
Grading Rubric
| Assignment Criteria | Exceptional Outstanding or highest level of performance (100%) | Above Average Very good or high level of performance (88%) | Average Minimum level of performance (80%) | Below Average Needs improvement (50%) | Failing Poor performance (0%) |
| Content Possible Points = 200 Points | |||||
| Introduction | 20 Points | 18 Points | 16 Points | 10 Points | 0 |
| All components of introduction are clearly and specifically articulated. Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | Three of four components of introduction are clearly and specifically articulated. Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | Two of four components of introduction are clearly and specifically articulated. Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | Only one component of introduction is clearly and specifically articulated. Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | No component specifically addressed, or section is missing Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | |
| Proposal Cover Letter and Executive Summary | 15 Points | 13 Points | 12 Points | 8 Points | 0 Points |
| Cover Letter: All components of cover letter are clearly and accurately presented. Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | Cover Letter: Two of three components of cover letter are clearly and accurately presented. Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | Cover Letter: One of three components of cover letter are clearly and accurately presented. Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | Cover Letter: All components of cover letter are generally presented Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | Cover Letter: No components of cover letter are present Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | |
| 25 Points | 22 Points | 20 Points | 12 Points | 0 Points | |
| Executive Summary: All components of executive summary are clearly and accurately presented. Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomes marketing and financial summaries. | Executive Summary: Three of four components of executive summary are clearly and accurately presented. Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomesmarketing and financial summaries. | Executive Summary: Two of four components of executive summary are clearly and accurately presented. Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomes marketing and financial summaries. | Executive Summary: Only one component of executive summary is clearly and accurately presented Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomes marketing and financial summaries. | Executive Summary: All components are generally addressed, or section is missing Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomesmarketing and financial summaries. | |
| Detailed Abstract Full description of project proposal | 75 Points | 66 Points | 60 Points | 38 Points | 0 Points |
| All components are clearly and completely articulated. Expand description of project purposeIssue/problem defined Supportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | 8 to 9 components are clearly and completely articulated. Expand description of project purposeIssue/problem definedSupportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | 6 to 7 components are clearly and completely articulated. Expand description of project purposeIssue/problem definedSupportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | 5 or less components are clearly and completely articulated. Expand description of project purposeIssue/problem defined Supportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | All components are generally addressed, or section is missing Expand description of project purposeIssue/problem defined Supportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | |
| Appendices | 15 Points | 13 Points | 12 Points | 8 Points | 0 Points |
| All required supporting documents are included and accurately presented. Required: Business plan worksheetBudgetBreak-even analysisOther charts, tables, referred to in plan | Three of four required supporting documents are included and accurately presented. Business plan worksheetBudgetBreak-even analysisOther charts, tables, referred to in plan | Two of four required supporting documents are present and accurately presented. Business plan worksheetBudgetBreak-even analysisOther charts, tables, referred to in plan | Only one of four required supporting documents is present and accurately presented. Business plan worksheet BudgetBreak-even analysisOther charts, tables, referred to in plan | No supporting documents are presented, or section is missing Business plan worksheet BudgetBreak-even analysis Other charts, tables, referred to in plan | |
| Conclusion | 25 Points | 22 Points | 20 Points | 12 Points | 0 Points |
| All required components for conclusion are clearly and accurately presented. Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are describedStrategy for obtaining project approval | Two of three required components for conclusion are clearly and accurately presented. Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are describedStrategy for obtaining project approval | One of three required components for conclusion are clearly and accurately presented. Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are describedStrategy for obtaining project approval | All required components for conclusion are generally addressed. Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are describedStrategy for obtaining project approval | No required components are addressed, or section is missing Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are described Strategy for obtaining project approval | |
| Paper Format | 15 Points | 13 Points | 12 Points | 8 Points | 0 Points |
| All formatting elements are present with two or less errors. 1. Text, title page, headings, and references 2. Headings label follow required outline 3. All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | Formatting elements are mostly correct with three errors. 1. Text, title page, headings, and references 2. Headings label follow required outline 3. All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | Formatting elements are mostly correct with four errors. 1. Text, title page, headings, and references 2. Headings label follow required outline 3. All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | All formatting elements are present with five errors 1. Text, title page, headings, and references 2. Headings label follow required outline 3. All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | All formatting elements are present with six or more errors 1. Text, title page, headings, and references 2. Headings label follow required outline 3. All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | |
| Writing Conventions | 10 Points | 9 Points | 8 Points | 5 Points | 0 points |
| Rules of grammar, word usage, spelling, and punctuation are followed and contain two or fewer errors. | Rules of grammar, word usage, spelling, and punctuation are followed and contains three errors. | Rules of grammar, word usage, spelling, and punctuation are followed and contain four errors. | Rules of grammar, word usage, spelling, and punctuation are followed and contain five errors. | Rules of grammar, word usage, spelling, and punctuation are followed and contain six or more errors. | |
| Total Points | _____/200 points |
