The topic is “The effect of brand extension on brand image”
This module is called Research method where you talk about the relationship between the two variables that I mentioned above, and discuss how does the brand extension has an impact on the image brand image. also preparing hypothesis, research questions and so on. Furthermore, I will put the coursework berief below so that it shows you the structure that the paper should look like.
The coursework berief
The structure of your research proposal comprises the following:
*Table of Contents: The table of contents contains all primary and secondary headings and topics as they appeared in the research proposal.
* Background:
– It explains the title of your paper and discusses the reasons for choosing the topic. It should comprise the following:
o Introduction about the topic.
o Research Importance and justification.
o Research problem.
*Literature Review:
– It is a critical review of the historical data (desk research) in which you are required to navigate throughout the textbooks, periodicals and case studies to get further understanding for the research subject and approaches.
– This section should end with a clear statement that defines your thesis.
* Research aims, questions and/or hypotheses:
– This section should articulate the aim of the study. It should reflect the key issues identified in the literature review and state them in a form of research questions and research gap.
* Research Methodology:
– This section should comprise methodological rationalisation for your research problem, the details of the research methodology employed and it should include:
o Research design
o Data collection methods
o The population and sample
o Data analysis techniques to be used
o The applied study should be identified.
*References
This is the list of all resources that you used and consulted in your
research paper. The list should be present on separate pages, and the sources should list in alphabetical order (based on the last name
of the author) according to BUE Referencing Style.
Please note that this paper should be at least a B, since I failed it during the semester because of my sickness and I have to do it during the summer period and its my final year and i don’t want to repeat the whole year.
Thanks.
