Looking at Marketing of content in different publishing sectors, you are tasked to pick one of the publishing industry sectors (e.g. trade books – a book published by a commercial publisher and intended for general readership) in South Africa and critically evaluate current marketing and sales techniques.
1. Pick a single publishing company within the publishing sector that you have chosen and provide background to the core publishing activities and key business initiatives for that company in the publishing sector that you have chosen.
2. Do a critical analysis of what sales and marketing activities in your opinion are working and why; and subsequently what you think is not working and way. Support your opinion with facts.
3. Benchmark the sales and marketing activities of the publishing company with international best practices, local trends and identified opportunities.
4. Critically discuss the market research approach that you would use for the publishing sector that you have chosen.
