Chose a recent (within the last week) Article about a business. Using only the information from the article determine which one of Porter’s Generic Strategies of Cost, Differentiation, and Focus is being used for the company in question. Also, post a brief description of the article.
To find articles use the University library or go to
Wall Street Journal at www.wsj.com
Forbes at www.forbes.com
NY Times at www.nytimes.com
Fox Business News at www.foxbusiness.com
These are the defentions for the three Strategies
Differentiation is about setting your company, product, or service apart. It distinguishes your brand from all others. Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them.
In business strategy, cost leadership is establishing a competitive advantage by having the lowest cost of operation in the industry. … However, cost leader companies do compete on price and are very effective at such a form of competition, having a low cost structure and management.
A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment. A focus strategy is usually employed where the company knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies
