I would like an in-depth study of KFC‘s marketing strategies in China. What have they done successfully to cater to Chinese market?

This would include but not limited to:

Introduction (history of KFC in china and what theyre upto today)
Market Segmentation strategy (who is their target market and why)
Price strategies (what is their pricing strategy in china)
Promotion strategies
Place strategy (where did they decide to locate and for what strategic reasons)
Product strategies (do they have specific tailored products for Chinese market)
Conclusion (summary of what works and what doesn’t)

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