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Q1:

Explain how managers strive to understand customers’ preferences in the Lumpy market for new technologies?

Q2:

What are the constraints faced by companies as they strive to meet customers’ needs in a lumpy market?

Each question with atleast 350 words each, and each with 2 cited references, no plagarism. This needs to reference, specifically, the materials in Chapter 7 of the assigned WAR textbook (Technology Strategy in a Lumpy Market Landscape).

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