Marketing Terminology
BSA210: Introduction to Marketing
Provide a definition for each term. If you copy a definition from a published source, provide an APA-formatted citation, and add to the definition with examples or further clarification in your own words.
Write a 100- to 150-word paragraph to answer the questions following each set of words.
Set A
Terms | Definitions (and citations, as needed) |
1. Product | |
2. Place | |
3. Price | |
4. Promotion | |
How do these terms relate to each other? |
Set B
Terms | Definitions (and citations, as needed) |
5. Segmentation | |
6. Targeting | |
7. Positioning | |
Explain the progressive use of these processes. |
Set C
Terms | Definitions (and citations, as needed) |
8. Competition | |
9. Consumer | |
10. Technology | |
11. Culture | |
12. Regulations | |
What is the relationship among these terms? What is the key difference between the terms in Set C and the terms in Set A? |
Set D
Terms | Definitions (and citations, as needed) |
13. Undifferentiated | |
14. Segmented | |
15. Niche | |
16. Custom (one-on-one) | |
When might a brand use each of these strategies? |
Set E
Terms | Definitions (and citations, as needed) |
17. Primary Research | |
18. Secondary Research | |
When should a brand use each type of research? |
Set F
Terms | Definitions (and citations, as needed) |
19. Push Marketing | |
20. Pull Marketing | |
When should a brand use each type of marketing? |
Set G
Terms | Definitions (and citations, as needed) |
21. Introduction | |
22. Growth | |
23. Maturity | |
24. Decline | |
What might a brand implement when the brand is in each of these positions? What is the name of the overarching theory? |
Version 1
11/2014
Version 1
11/2014