I watched several commercials and observed things that I had not observed before, the subliminal messages. To be honest I really don’t watch commercials, as I dvr anything I watch to skip them. Both commercials I looked up were based on the Gender Schema Theory. The first one I watched was a tide commercial where the mom, dad and daugher were all preparing for a trip. Dad was watching TV, mom and daugher were running around preparing laundry and packing. So the daughter was helping her mother and preparing in a sense to do this for her husband in the future. Dad was relaxing while mom was doing her job, which was household chores. In another commercial, Mr. Clean shows up at a stay at home mom’s door to give her a cleanser that was strong like him. Instead of cleaning it, he gives it to her because it is her job to clean and the cleanser is strong like him because he is a man, so he’s giving her the muscle because she isn’t strong. These were old commercials of course. The more recent commercials i’ve seen of time and Mr. Clean have men cleaning and helping. I just wanted to compare the commercials from different time periods. Very interesting.
What are the similarities and differences of both commercials?
