Assignment 1:
•Read Online: “Who Are The Year’s Best Loved Brands? (Adweek) https://www.adweek.com/brand-marketing/who-are-years-best-loved-brands-hint-half-are-probably-younger-you-168930/
•Read Online: How to Build a Really Strong Brand (Inc.) https://www.inc.com/geoffrey-james/how-to-build-a-strong-brand.html
•Read Online: How to build a Powerful Brand with Passion, Purpose and Payoffs https://www.business2community.com/branding/how-to-build-a-powerful-brand-with-passion-purpose-and-payoffs-02094900
•Write reflection (300 – 500 words) with one big branding takeaway from EACH article.


