-EXPLAIN HOW JETBLUE IS USING BOTH DIFFERENTIATION AND COST LEADERSHIP AS THEIR BUSSINESS LEVEL STRATEGY, EXPLAIN HOW THE COMPANY IS USING THEIR SERVICE QUALITY, INNOVATIONS, RESPOSIVNESS TO CUTOMERS, AND EFFECIENCY TO GAIN A COMPETITVE ADVANTAGE.
-DOES THE COMPANY HAVE A COMPETITIVE ADVANATGE? IS THE COMPETITIVE ADVANTAGE DURABLE? IF THE COMPANY DOES HAVE A COMPETITIVE ADVANTAGE EXPLAIN WHY, AND IF NOT EXPLAIN WHY


