A business paper on JC Penny. Download the most recent year annual report for the most recent year reported for use in this assignment. Based on your review and analysis of the annual report, prepare a 6 paper in which you:
1. Identify the company?s mission, vision, and primary stakeholders. 2. Identify the five (5) forces of competition and how it impacts the company.
3. Create a SWOT analysis for the company 4. Based on the SWOT analysis, recommend how the company may capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its
competitiveness and profitability. 6. Determine the recent corporate governance issues that are currently affecting the company’s decisions and report how the company is or should be handling the issues.
7. Use 4-5 external sources as part of your assignment, cite and reference using APA please.

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